Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
loader

Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

MGMT 1290 Business Communications

tag 0 Download 2 Pages / 283 Words tag 05-07-2021

Question:

It is shaping up to be a strong year for U.S. visitation to Canada, and subsequently to Calgary.  With the favorourable dollar, sesquicentennial celebrations and dedicated marketing efforts, Canada is looking to build on nearly 10 per cent growth from U.S. travellers last year, with an expected increase of a further 7.8 per cent in 2017.   With approximately 30.9 million Americans considering visiting Canada in the next two years, the opportunity to market this audience is unprecedented.

The Conference Board of Canada is expecting overnight travel to Calgary to grow by 2.5 per cent in 2017, and American travellers are an important market for our destination.

To drive visitation from the U.S., Tourism Calgary is working closely with its partners at Destination Canada and Travel Alberta to promote our country, region and city to U.S. travellers, while creating urgency to visit.  The re-targeting campaign ensures highly-qualified potential visitors are exposed to Calgary-specific content, curated by advocates including travel media, explorers and locals.

Targeted first at markets with direct access to Canada, including Seattle, Houston, Dallas, Boston, New York, Minneapolis/St. Paul, Los Angeles, San Francisco and San Diego, potential travellers expressing interest in Canadian tourism content then receive information about Alberta.  If they engage with that content, Calgary-specific information is shared.  

The primary channel for these efforts is a long-haul targeted microsite, found at http://www.visitclagry.com/basecamp-calgary.  The microsite is refreshed seasonally, ensuring relevant content for vacation planning is always available.  The site features a library rich with content crafted specifically for U.S. audiences, based on research insights gained from other efforts in 2016.  

These research insights indicate U. S. travellers are interested In a combination of urban and adventure experiences.  To respond to this, many of Tourisms Calgary’s marketing efforts showcase “two worlds, one day” options for exploring the Rocky Mountains and Calgary’s culture all in the same day.  Similarly, content also highlights the opportunities for experiencing the Badlands and the city all in one day.  

The first six months of the campaign yielded over 17 million impressions and 20,000 incremental individual visit to Tourism Calgary’s microsite from long-haul U.S. travellers, indicating heavy interest from this target market.  As the U.S. campaign expands, these numbers are expected to grow, especially as more content is created based specifically on the behaviours and interests of these travellers.  

To learn more about Tourism Calgary, and all there is to experience in our city, see visitcalgary.com.

Download Sample Now

Earn back the money you have spent on the downloaded sample by uploading a unique assignment/study material/research material you have. After we assess the authenticity of the uploaded content, you will get 100% money back in your wallet within 7 days.

Upload
Unique Document

Document
Under Evaluation

Get Money
into Your Wallet

Total 2 pages

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2021). MGMT 1290 Business Communications. Retrieved from https://myassignmenthelp.com/free-samples/mgmt1290-business-communications/adventure-loving.html.

"MGMT 1290 Business Communications." My Assignment Help, 2021, https://myassignmenthelp.com/free-samples/mgmt1290-business-communications/adventure-loving.html.

My Assignment Help (2021) MGMT 1290 Business Communications [Online]. Available from: https://myassignmenthelp.com/free-samples/mgmt1290-business-communications/adventure-loving.html
[Accessed 02 February 2023].

My Assignment Help. 'MGMT 1290 Business Communications' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mgmt1290-business-communications/adventure-loving.html> accessed 02 February 2023.

My Assignment Help. MGMT 1290 Business Communications [Internet]. My Assignment Help. 2021 [cited 02 February 2023]. Available from: https://myassignmenthelp.com/free-samples/mgmt1290-business-communications/adventure-loving.html.


Stuck on Any Question

Our best expert will help you with the answer of your question with best explanation.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

loader
250 words
Error goes here

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

We Can Help!

Get top notch assistance from our best tutors !
Excel in your academics & career in one easy click!

icon

Other Samples

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the content removal request.

icon

5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

screener
ribbon
callback request mobile
Have any Query?
close
Subtraction Payment required!

Only one step away from your solution of order no.