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MGMT20001 Organisational Behaviour

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Questions

Read the case study on LIBERAL INC and answer the following question:
 
1. The question of effective leadership in Liberal Inc. would appear to be as much a matter of management ideology as it is a matter of personality. Drawing on the material from MGMT20001 and any other sources you think appropriate, identify the management approach espoused by Tony and Malcolm respectively. Be sure to focus on matters of organization and process rather than personality.
 
2. Analyse the ideological bases for these contrasting management approaches? Here you should focus on why, above and beyond any claims of superior effectiveness, Malcolm and Tony believe their approach is the better one.
 
3. On the matter of effectiveness, it appears that neither Tony’s nor Malcolm’s approach worked particularly well. How would you explain this?
 
4. If you were appointed CEO of Liberal Inc. what would you do to reverse the company’s declining market share? Be sure to focus on internal matters of management and organization rather than actual products. 
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