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MGMT20140 Design Thinking For Manager

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Your poster needs to be understood at a glance, i.e. it needs to be clear and concise and present the most important information in an accessible and visually appealing manner. It is a good idea to write an abstract (in sentence or bullet point format),which includes all the main points your poster needs to cover. Do not overcomplicate
things and make sure you stick with the topic.

The poster has to convey the message, so consider also whether you can use nonverbal means (e.g. font, graphics, pictures, etc.) to do so.Your poster will certainly contain some text. This can be sentences or bullet points or a combination of both. The amount of text required will depend upon what you want to convey – if large amounts of text are needed, consider using Serif fonts (e.g.Times New Roman) as they tend to increase readability of long texts.

2. The title and section headers
a. The title of the poster will (most likely) be the most eye-catching part of your poster and it will be one of the ‘hooks’ that draws people towards your poster.Make sure it is succinct, catchy, clear and visible (this may mean it needs to
be large and/or colourful).As a rule of thumb, the title should be at least 5 times bigger than the body font. Be conscious of the fact that some fonts are easier to read than others Sans Serif fonts like Arial or Verdana are usually easiest to read as titles.

b. Section headers are also important. Make sure they are also catchy and concise and use them to guide the viewer thru the poster.The design Start by considering if you want your poster to be portrait or landscape. If presenting at conferences, the organisers may have specific requirements that you have to follow. In MGMT20140, there is no prescribed orientation of the poster – you choose!

b. It is a good idea to sketch out the poster on an A4 page. Use your abstract to identify keywords or themes that you need to consider on the poster; and do not forget to include separate sections with your contact details and the
references you used. Depending on how many keywords or themes there are,you can sub-divide the page accordingly and start sketching the location of each theme or section. I usually use post-it notes to show the various sections of the poster as I can move these around while deciding upon the best suitable layout. Also remember that not all sections have to be the same size – it completely depends upon the content of each section; in fact, it may
look better if sections differ in size as it is more eye-catching.

c. Once you have chosen the layout, you may want to consider whether your sections need to be viewed in some sort of logical order – sequencing of sections can be done by using numbering, arrows, paths, graphics, etc.
d. Remember that posters are VISUAL displays, rather than a large page full of text. Make sure you include visual aids – graphics, photos, diagrams, etc. The rule of thumb is this: ‘Use less text and more visuals BUT the poster must
remain self-explanatory’ 

e. Visuals that you have created yourself can be used for any poster presentation. Visuals that you have taken from another source (e.g. web, book, etc.) must not be used for published posters unless you have the copyright owner’s permission. For MGMT20140, the rules are less stringent because the poster is meant for assessment purposes only – you do not have to seek copyright permission unless you choose to publish the poster elsewhere afterwards. However, you have to reference the source of any visuals on your poster.

f. The use of colours affects the visual effect a poster can have. You can evoke various feelings with colours (e.g. warmth vs cold colours, etc.) but bear in mind that over-use of colours can hinder your message from getting across.
Also remember that a large portion of the general population suffers from colour deficiency. Make use of colour wheels to identify contrasting and complementary colours and consider the level of contrast between background and content. 
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