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MGMT20140 Design Thinking For Managers

tag 0 Download 4 Pages / 777 Words tag 18-06-2021


1. Let your user experience the prototype. Show don’t tell. Put your prototype in the user’s hands and give just the minimum context so they understand what to do. Don’t explain your thinking or reasoning for your prototype.
2. Have them talk through their experience. For example, when appropriate, as the host, ask “Tell me what you are thinking as you are doing this.”
3. Actively observe. Watch how they use (and misuse!) what you have given them. Don’t immediately “correct” what your user is doing.
4. Follow up with questions. This is important; often this is the most valuable part of testing. “Show me why this would [not] work for you.” “Can you tell me more about how this made you feel?” “Why?”
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