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MGMT20140 Design Thinking For Managers

tag 0 Download 2 Pages / 396 Words tag 03-06-2021

Question:

Conferences, for instance, often allow delegates to submit and present posters, instead of giving formal presentations or talks. In conferences, the posters are displayed throughout the entire conference in a communal area of the conference location (e.g. in the reception hall) – the audience can view them at their leisure, while specific times are usually dedicated to poster presentations, whereby the poster designers will stand next to their poster and interact with any audience member who shows an interest in the poster. The main aim here is to draw in an audience and have good discussions with them about the topic of the poster – this is a great way to showcase someone's work and gain useful contacts at the same time.

Posters can be designed for any purpose, e.g. to replace an academic paper or essay. A paper or essay presents all the information the author wants to present, while a poster uses visual aids to present only the most important information.

Posters:

  • Develop your communication and creativity skills;
  • Are a creative alternative to the traditional essay, report or paper;
  • Encourage you to thoroughly investigate the topic;
  • Enable your peers to also learn from your research (without them having to read a entire essay!) (Berry & Houston, 1995);
  • Engage visual learners (Summers, 2005)

Students Using Posters as a Means of Communication and Assessment

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