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MGMT20140 Design Thinking For Managers

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Question:

Your poster needs to be understood at a glance, i.e. it needs to be clear and concise and present the most important information in an accessible and visually appealing manner. It is a good idea to write an abstract (in sentence or bullet point format),which includes all the main points your poster needs to cover. Do not overcomplicate
things and make sure you stick with the topic.

The poster has to convey the message, so consider also whether you can use nonverbal means (e.g. font, graphics, pictures, etc.) to do so. Your poster will certainly contain some text. This can be sentences or bullet points or
a combination of both. The amount of text required will depend upon what you want to convey – if large amounts of text are needed, consider using Serif fonts (e.g. Times New Roman) as they tend to increase readability of long texts.
2. The title and section headers
a. The title of the poster will (most likely) be the most eye-catching part of your poster and it will be one of the ‘hooks’ that draws people towards your poster.Make sure it is succinct, catchy, clear and visible (this may mean it needs to
be large and/or colourful).

As a rule of thumb, the title should be at least 5 times bigger than the body font. Be conscious of the fact that some fonts are easier to read than others Sans Serif fonts like Arial or Verdana are usually easiest to read as titles. b. Section headers are also important. Make sure they are also catchy and concise and use them to guide the viewer thru the poster.
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