Select one country where your company has invested in (in any foreign direct investment forms). Then, you need to will need to answer the following questions in your essay.
Part 1: Analysis of your Multinational Corporation (MNC)
In this section you will need to present and analyse key data supporting the status of your company as a multinational corporation.
Question 1: Please explain your companyâ€™s profile as an MNC.
Question 2: Please use one theory related to â€˜globalisation of businessâ€™ to analyse the status of your company.
Part 2: Host Country Analysis
You will need to focus on ONE factor from the host country that influences the internationalisation process of the firm. As we focus on politicaleconomy and socio-cultural factors in the first part of this course, we recommend you to answer the following questions in this section:
Question 3: What are the key country/regional factors affecting your firmâ€™s choice of country? Why?
Question 4: Please use one theory from the course to support your argument(s). The application of some theories from this course such as Uppsala internationalisation theory, Eclectic paradigm, and Porterâ€™s diamond theory can also be useful at this point.
Part 3: Foreign Entry Strategies: In this section you will need to answer these questions:
Question 5: What is entry strategy performed by the company? Please use academic resources (i.e. journal articles) to explain the concept of the companyâ€™s entry strategy and its benefits/pitfalls. Please identify some constraints of the selected entry strategy. It is important that you combined points from academic sources (i.e. academic journal articles) and information from the company to analyse potential constraints of the entry.
Part 4: MNC and its Impacts
Question 6: What are the key international business challenges for your company?
Question 7: From the UN Global Compact Principles/Sustainable Development Goals, which area(s) that your MNC will need to focus in their current and future business? Why?