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MGMT221 International Business

tag 0 Download 6 Pages / 1,304 Words tag 09-07-2021

Questions:

1. For each of the five remote/macro environment forces (economic, sociocultural, political-legal, technological and the natural environment):
Analyse the current situation
Apply this information to your business and state the impact it might have on the business and whether each force will present an opportunity and/or a threat, in the long or short term, to your organisation. For example, if exchange rates are expected to rise, how will this impact on your organisation in the short or long-term and will this be an opportunity  or a threat.

Rate the significance of each of them as having a high/medium/low impact on your business.

2. For each of the five near/micro environment factors (market trends, competitors, distribution channels, customers-end users, and supply):
Analyse the current situation 
Consider whether each factor will present an opportunity and/or a threat to your organisation.
Rate the significance of each of them as having a high/medium/low impact on your business.

3. Evaluate the suitability of the target market/country and determine whether it is worthwhile proceeding with it.  State the strategies you will use to maximise opportunities and minimise threats, justifying your answer. (Note: If you think that your business cannot succeed, that is fine, you will need to consult with your lecturer for the next stage of this Project). 

4. State any assumptions made where data was insufficient and explain why you have made them.  Label any tables, graphs or illustrations and reference your sources of data.
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