country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

MGMT2998 Business Strategy For Xiaomi, Apple Brands

tag 0 Download2 Pages / 354 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT

Question:

Demonstrates openness to different perspec!ves that are supported by fact
 
 

Answer:

The Post

The Fitbit is an accessory health device which is quite popular with respect to the fact that, health and fitness has become a premium industry. The Fitbit business started back in 2009 and gained utmost popularity in those days. The business model of the firm aims to provide a differentiated product to the different customers with various health data in return which can be useful in measuring the overall health and fitness an individual is maintaining (Fitbit.com, 2019). Although the model had been performing considerably well back in the year 2013-2014 but at present the business model has not been functioning adequately with considerable improvements in the product. In addition to this, the firm is faced by competition from the different brands like Xiaomi, Apple and others.

The strategy used by the brand can be defined as the strategy of product differentiation whereby even though the company had placed the pricing of the product at a considerably high level, it could be understood that, the customers were ready to pay for the product as it was very different and unique (Arthur, Strickland III & Gamble, 2008). However, as competition took over, the strategy of the firm has not been doing well and this can be backed by the poor performance of the firm whereby the firm faced a net loss of $60.1 million in the first quarter of 2017. Moreover, where in 2016, the firm had sold 4842 devices, the firm sold 2956 devices in 2017.  

The marketing mix forms an essential part of the organization and with respect to this the four important Ps are the Product which is the Fitbit watches. The pricing is around $20 which can be stated to be on the higher side. The firm makes use of social media in its promotional strategies and uses the medium of single distribution channel to sell the same. 

 

References

Arthur, A. T., Strickland III, A. J., & Gamble, J. E. (2008). Crafting and Executing Strategy: The Quest for competitive advantage, concepts and cases.

Fitbit.com (2019). Fitbit Official Site for Activity Trackers & More [online]. Available at: https://www.fitbit.com/ (Accessed on: 29 Jan. 2019).

OR

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2020). Business Strategy For Xiaomi, Apple Brands. Retrieved from https://myassignmenthelp.com/free-samples/mgmt2998-business-strategy-for-xiaomi-apple-brands.

"Business Strategy For Xiaomi, Apple Brands." My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/mgmt2998-business-strategy-for-xiaomi-apple-brands.

My Assignment Help (2020) Business Strategy For Xiaomi, Apple Brands [Online]. Available from: https://myassignmenthelp.com/free-samples/mgmt2998-business-strategy-for-xiaomi-apple-brands
[Accessed 28 May 2020].

My Assignment Help. 'Business Strategy For Xiaomi, Apple Brands' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/mgmt2998-business-strategy-for-xiaomi-apple-brands> accessed 28 May 2020.

My Assignment Help. Business Strategy For Xiaomi, Apple Brands [Internet]. My Assignment Help. 2020 [cited 28 May 2020]. Available from: https://myassignmenthelp.com/free-samples/mgmt2998-business-strategy-for-xiaomi-apple-brands.


Writing compelling content for an essay with appropriate validations is difficult. If you have no idea on how to write an essay fast, then seeking essay writing help from us is the wisest decision. If you want to do it yourself, feel free to check our ‘samples’ section for well-written college essay examples. You will be impressed with the quality of the essays. Our qualified experts incorporate interesting data as well as abide by the perfect formatting styles. For help with writing an essay, get in touch with us right away.

Latest Management Samples

SRR782 Research Methodology

Download : 0 | Pages : 10
  • Course Code: SRR782
  • University: Deakin Business School
  • Country: Australia

Answer: Title: Reduction Of Construction Wastes During Construction Work Of Large Scale Projects In Developing Countries Section 1: Annotated Bibliography Miquel Casals, Núria Forcada, Marcel Macarulla, Analysis of the implementation of effective waste management practices in construction projects and sites, December 2014, Volume 93, 38 “Current waste generation rates are still below predicted levels, and the infrastru...

Read More arrow

BUS708 Statistics And Data Analysis For Proportions Of Agent Lodgement

Download : 0 | Pages : 4
  • Course Code: BUS708
  • University: Kings Own Institute
  • Country: Australia

Answer: Lodgement classification: The frequencies of agent lodgement is found by the excel formula:  “=COUNTIF(C2:C1001, "=1")”. The frequencies of self lodgement is found as: “=COUNTIF(C2:C1001, "=2")”. Proportions are counted by each count/total frequency. By clicking “Insert”, then “Pie”, pie chart is generated. The axes, borders are decorated by right clicking “Format chart area&r...

Read More arrow

MG4101 Operations Strategy 2

Download : 0 | Pages : 10
  • Course Code: MG4101
  • University: University Of Central Lancashire
  • Country: United Kingdom

Answer: Introduction  The report helps in analysing the different kind of business activities along with analysis of the service delivery along with manufacturing process of the Sky Plc Company. Proper identification of the different strategies will help in improving the different processes of manufacturing as well. Proper discussion is essential in nature wherein it has helped in making the organization successful or not successful in n...

Read More arrow

IB829 Innovation & Creativity In Organisations

Download : 0 | Pages : 14
  • Course Code: IB829
  • University: University Of Warwick
  • Country: Australia

Answer: Introduction Pepsi Company is among the largest manufacturer of snack and crisp with very high annual sales. The company is also known for its manufacture of carbonated drinks. However, Pepsi Company is not only known for the products it manufactures but also for their methods of production. The company is very creative and innovative in their activities where the company invented various brands of sale instead of selling one particul...

Read More arrow

ACC 203 Financial Accounting For Constructive And Legit Responsibilities

Download : 0 | Pages : 6

Answer: Dear Christopher, We are extremely happy to see that you have remembered us and that is why we would like to show our gratefulness in response to the mail that you have sent to us. We cannot express our joy to see that that you have written to us and we assure you to provide you with the best solution that is available. With those possibly the best solutions it will become easy for you to make the right choice and that also in an appr...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,321,585

Orders

4.9/5

Overall Rating

5,075

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1896 Order Completed

95% Response Time

Herman Berens

MSc in Psychology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

285 Order Completed

99% Response Time

Eugene Baranowski

MBA in Supply Chain

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1592 Order Completed

96% Response Time

Jane Sima

Ph.D in Psychology with Specialization in Industrial-Organizational Psychology

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

2109 Order Completed

99% Response Time

Emma Zhong

Ph.D in Project Management with Specialization in Project Communications Management

Singapore, Singapore

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

The work was very professional and easy to understand excellent service; the writer was very detail and followers all instruction. I was very please with the fast service that I received. Awesome work

flag

User Id: 369399 - 27 May 2020

Australia

student rating student rating student rating student rating student rating

The structure was very well done. No grammar mistakes. Speedy service. I would highly recommend whoever wrote this.

flag

User Id: 431962 - 27 May 2020

Australia

student rating student rating student rating student rating student rating

Did not regret choosing premium. The writer is extremely good and no doubt I am very impressed with his work! Thank you so much!

flag

User Id: 384662 - 27 May 2020

Australia

student rating student rating student rating student rating student rating

thank you so much it was great homework ! you made it in 24 hours , Im happy to work with you.

flag

User Id: 359586 - 27 May 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?