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MGMT 335 Organizational Change Management

tag 1 Download 5 Pages / 1,161 Words tag 15-03-2021
  • Course Code: MGMT335
  • University: Centennial College
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  • Country: Canada


Case study Unilever: Towards a new organization

This case study is dedicated to the acquisition of major national ice cream producer (Inmarko) by Unilever — leading worldwide FMCG company. You should bridge the gaps between corporate cultures and organizational structures of two companies and elaborate the necessary organizational changes. Solution of the case should include a new organizational model, staff optimization proposal and a change management plan to achieve target acquisition synergies.

Anna, HR Director, Unilever, had just returned from the meeting with top corporate management. The meeting was dedicated to the recent transaction – acquisition of the large state-wide leading ice-cream manufacturer1. This transaction had been prepared, estimated and planned for a long time before and finally colleagues were celebrating the successful close-out. Anna was also quite happy with the changes. Even though she was not a key decision-maker on Inmarko acquisition she earnestly believed that this expansion would grant Unilever new business opportunities in Russia.

Anna had loads of work forthcoming. After all, the company employing over 5 500 people would now become a member of Unilever family. In fact the merger of two companies was a demanding challenge for Anna. Differences in corporate cultures, excessive Inmarko headcount, deeply rooted diverging organizational concepts – all that could result in certain integration issues. Anna was not expecting swift and easy wins. Moreover, she actually preferred complex tasks over simple ones. She was well poised for careful planning and productive scrutiny.

Anna already had a positive experience of integrating a new plant into the company some time ago. In case with Inmarko Unilever management granted Anna almost unlimited powers related to integration of two companies cultures on one condition: as a result the planned synergy effect from merger should be attained. The following operating indicators should be reached with account for merger of both companies’ resources: improved cost efficiency should result in 3 million EUR saved per year and overall Inmarko and Unilever FTE productivity2 should increase 2.5 times in a year.

Anna called a meeting for her work team and listed all outstanding tasks with detailed descriptions on a flip chart:

  • Propose a new target organizational model — determine Inmarko autonomy range and Unilever control extent (at the level of sales and revenues volume, decision-making in business processes, and managerial control).
  • Develop organization chart — what it will comprise, determine cost cutting approach, define target headcount on departmental level.
  • Develop Talent3and Reward management policies.
  • Develop Change Management policy. Prepare a plan of organization activities for 12 months and incorporate performance indicators.
  • Develop plans for integration of two corporate cultures.


  • Summarize the case briefly. Highlight the challenges that both the organizations face

  • Using examples from the case , discuss the ‘ Environment – Strategy – Structure – Customer relationship

  • What are the Key Principles of Organization Design? From the information provided in the case, propose the most effective and efficient organization structure for the new organization. Give reasons for your proposed structure. Draw an Organogram to present the information.

  • Summarize your learnings from each of the course Organizational Behavior modules  (Organization Life Cycle, The Impact of Environment on Organization Design , Organizational Strategy and Effectiveness,  Global Organization Design, Elements & Challenges of Organization Design, Corporate Culture & Values , Organizational Innovation & Change Management .  Briefly discuss how you can use them to improve the overall effectiveness of your organization.
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