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MGMT 344 Strategic Management

tag 0 Download 8 Pages / 1,855 Words tag 20-03-2021
  • Course Code: MGMT344
  • University: University Of Canterbury
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  • Country: New Zealand

Question:

Read the two articles from the Dominion Post, 14 September 2018, `Fonterra posts historic loss" and "Dairy giant trips up offshore" by Gerard Hutching. These articles area good good starting point, where it is revealed in the announcement of their 2018 annual report, that the cooperative has made their first loss since their formation in 2001.The other essential readings for this assignment are the previous annual reports, specific business announcements and analytical commentaries for each year. using thentrat c filarlent Process you are required to write a report: .
 
Describing the strategic actions/decisions Fonterra's leadership team has made over the past ten years to enable them to grow and develop their business to maintain strategic competiveness and earn above average returns in a highly competitive and at times, volatile market.
 
As part of your assessment of the present state you will need to carry out a SWOT, DEPSTGP and Porters five forces analysis to identify whom Fonterra's main competitors are and where their competitive advantage lies. You will need to study repors from 2009 until the present to assess the strategic decisions made that have impacted Fonterra's direction and performance. 
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