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MGMT 510 Strategic Management

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Questions

The purpose of the case study is to let you apply the concepts of strategic management when you analyze the issues facing a specific company. To analyze a case study, therefore, you must examine closely the issues confronting the company. Most often you will need to read the case several times—once to grasp the onverall picture of what is happening to the company and then several times more to discover and grasp the specific problems. Generally. detailed analysis of a case study should include eight areas:
 
1. The nature of the external environment surrounding the company
2. A SWOT analysis
 
You need to apply the concepts taught in this course to each of these areas. To help you further, we next offer a summary of the steps you can take to analyze the case material for each of the eight points we just noted:
 
1. Analyze the company's history, development, and growth. A convenient way to in-vestigate how a company's past strategy and structure affect it in the present is to 
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