Maximo needed to design a game that took full advantage of smartphone capabilities, would appeal to a wide audience and present sufficient challenge for diverse users. The look and feel of the game needed to set it apart from others on the market. As a small organisation, they didnâ€™t have all of the expertise they needed in-house.
Maximo decided to use a partnership approach to access specialist skills from a 3D graphics company in the gaming industry. This enabled them to develop a distinct new platform game, which they made available through the app store. The game brought two streams of revenue, one from in-app adverts that feature in the free version of the game, and one from sales of the paid version, which is advert-free.
Senior managers knew these people were central to the success they were experiencing. The mix of talented and dedicated employees meant there was a rich flow of ideas, creativity and trust. The small team structure encouraged collaboration between individuals and teams, allowing ideas to be developed from a range of angles, supporting continued innovation and creativity.