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MGMT615 Strategic Planning

tag 0 Download 21 Pages / 5,210 Words tag 18-11-2020
  • Course Code: MGMT615
  • University: University Of Sunderland

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  • Country: United Kingdom


a)Argue the importance of an analysis of the external and internal environment before formulating new strategy.

b)Identify the key stakeholders of the business unit and examine their needs and concerns of the business.

c)Apply appropriate tools to analyse the current business environment through specific supporting data and then identify impacts to the business.

d)Using proven tools or models to assess the performance of current business plan. Scope should include market selection and performance, product position and performance, company position in the market and financial results.

e) Analyse the current market competition landscape and the strengths and weaknesses of the company.
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Total 21 pages

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