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MGMT7001 Business Communication

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Question

You reviewed the 4 P’s of the marketing mix as well as segmentation of the market in the video in the Learning Activity, now you have an opportunity to apply this to a product of your choice and further your understanding how these concepts are applied in the real world.

Discussion 1: Applying the 4 P’s

Choose a product or service from a global company and apply the 4 P's of marketing: You can search for global companies on the Internet. Address the following 4 Ps of marketing:

  1. Product
  2. Price
  3. Place
  4. Promotion

Discussion 2: Marketing at Tim’s

Tim is considering selling breakfast quiches (eggs and cheese baked in individualized pie shells) from a local baker and fruit smoothies at his store. In Chapter 11 page 338 through 342 read “Developing a Marketing Strategy and Developing a Marketing Mix.”

    • Will these products fit with his existing market segment? Explain why it is or is not a good fit using marketing mix terminology (citing references if needed).
    • Then go into Tim's Coffee Shop and look at the menu board and see if you have any recommendations for better signage.
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