You reviewed the 4 P’s of the marketing mix as well as segmentation of the market in the video in the Learning Activity, now you have an opportunity to apply this to a product of your choice and further your understanding how these concepts are applied in the real world.
Choose a product or service from a global company and apply the 4 P's of marketing: You can search for global companies on the Internet. Address the following 4 Ps of marketing:
Tim is considering selling breakfast quiches (eggs and cheese baked in individualized pie shells) from a local baker and fruit smoothies at his store. In Chapter 11 page 338 through 342 read “Developing a Marketing Strategy and Developing a Marketing Mix.”
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