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MGMT703 Marketing Management

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Question:

Do some brief research on McDonald’s. Discuss some changes it has done in the past few years to reposition its brand. Why do you think McDonald’s need to reposition its brand? 
How can companies manage the impact of negative reviews of their products/services?
 
Do you think companies that aim to build a sustainable brand are more competitive in today’s marketplace? Why or why not?
Compare and contrast price and non-price competition. Describe the conditions under which each form works best. 

How does a consumer’s level of involvement affect his or her choice of problem-solving process? Compare and contrast with high involvement and low involvement purchases.
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