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MGT 589: Strategic Management1

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  • Course Code: MGT 589
  • University: Arizona State University
  • Country: United States

Question:

This assessment focuses on Strategic Choice and Strategy in Action. In preparing your report, you should demonstrate understanding and application of the strategic concepts that are outlined in in Part II: Strategic Choice and Part III: Strategy in Action of the textbook.

You should specifically address the role of technological diffusion, first movers and followers, and innovation. In addition, please consider whether Netflix will continue to remain as the dominant online streaming provider in the US?

Your report must be structured as follows:

1. Introduction
2. Institutional Background
2.1. A brief history of Blockbuster
2.2. A brief history of Netflix
3. How Netflix beat Blockbuster
3.1. Changing technology
3.2. Retail outlets versus operating online
3.3. Pricing strategies
3.4. Netflix’s innovations
4. Will Netflix remain the dominant provider of online video streaming?
4.1. Netflix stumbles: The demise of Qwikster
4.2. Netflix rebuilds: The rise of original content
4.3. The future of Netflix
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