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MGT 6310 Managing For Profitable Growth

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  • Course Code: MGT6310
  • University: Georgia Institute Of Technology
  • Country: United States

Question:

Discuss About The Managing For Profitable Growth Business models.

 

Answer:

Introduction

Cooperstein got the idea of starting a pizza making a business from studying BA in economics from Cornell University as well as MBA from MIT’s Sloan school of management. He developed his entrepreneurship to prepare a thin-traced pizza and the sauce it made the sauce at home, it all started with a small company operating low scale business and view market areas to serve, but the industry becomes led to success and growing with time despite moreover had ambitions to expand the business even more.

He worked at lumber supply industry that is where he gets the opportunity to apply his knowledge to the real-life experience. He later worked in northern California in a technology industry after that he worked in company leasing computers and that marked the end of him doing jobs for other people. He wanted to start his own business.

Before starting his business, Cooperstein conducted business research to determine whether it was a good business idea, at that time Italian brick was often common among the favourite pizzas he analyses the operation of Italian bricks very much.

He found out in California that they had a restaurant, but he felt that the completion was weak. He saw that it exist a gap in the business opportunity because the restaurants there was dirty and existing service was loose with this I started to imagine the current problems the business face that may hinder success and thought of a way to overcome them. (Teece, 2010.p. 173)

Cooperstein did not have a good enough money to start the business of his dreams. He decides to borrow £200000 from his old boss of lumber industry and friends. He used the money as his start-up capital that gave rise to the start of Amici’s  

 

Drivers Of Amici’S Success

  1.    Good pizza quality- Amici’s ensures that the pizzas always test sweet fresh and in excellent condition. He had a high-temperature oven compared to other west pizza chains; he paid more than as compared to others
  2. Excellent service- Amici’s over good service to her customers, their employees had polite language and had a right way of addressing their needs. Using polite word helps much in retaining your customers.
  3.    Careful and steady growth- amici’s had a plan to save as much capital as possible, it trains personnel to open new locations and always keeps the growth of the business. It always emphasis on quality of employees and business process.
  4.    Hardworking culture- Cooperstein  had tireless dedication to his business. He was as a manager but still works very hard to ensure the growth of his business. He worked seven days a week 90 hours a week and always saved everything he get out of it.
  5.    Partnered with other managers-  Cooperstein partnered with other Forter who enable him to learn more on how to manage people, Forter used to be hardworking, organised and had a strong personality.
  6.    Competitive staff- Amici’s had a very completive team who diligent, smart and understanding, the staff were well trained and they had ambitions in supporting each other in daily activities of the business to archive success. Managers of Amici's worked tirelessly to ensure that the complete there duties efficiently and effectively.
  7.    Amici’s created the identity of all his market needs.
  8.    Amici’s had employed more managers in all of its business section and each cafeteria around three managers working together.
  9.    Amici’s treated his employees very well they pay them promptly, it believes in retaining more employees would benefit the business very much moreover it took their staff as the face of the restaurant.

The Strategy Of Growth I Will Suggest For Amici’S Moving  Forward

  1.    Market share- using this strategy I will recommend Amici’s to seizure more significant percentage of the current market, they may reduce the prize lower than subsidiary products which are available in the market
  2.    New market-  Amici’s should find a new market demand for their products, they should adopt e-commerce strategies which would enable their customers to order for pizza only and be able to be delivered to their door.
  3.    Diversification-  Amici’s should diversify they products, they should not concentrate on the making pizza only because customers have different test and preferences. This would enable him make huge profits.
  4.    Acquisition- this ca be a cost-effective way to grow market share, diversify products and capture new markets, this gives the company and operations of the organisation more established which can regulate and add value. The acquisition would be a good strategy for Amici’s if its wants really to venture into new markets where it lacks contact and local knowledge.
  5.    Franchising for business- this would be a successful growth strategy for the company, mainly if they contain a profitable process that can be simulated by others
  6.    Strategic partnership- a partnership with other companies will enable them to exchange ideas and assist each other when they experience challenges like social cultural and political issues that may affect the business.
  7.    Moving with efficiency¬- under this Amici’s would target growth in their profit verge by repositioning products or improving efficiency(Hakansson,. 2015)
  8. Look for competition- I will recommend Amici’s to look at similar businesses that are rising in new, it is a unique way to inform the company’s growth strategy. Amici’s should not shy off to ask for advice.
  9. Focus on strengths- I recommend Amici’s to focus on strength than trying to improve on the weakness that it might come across.
  10. Invest in Talent- Amici’s employees have direct impact to customers, so it needs to employ people who are motivated and stimulated the company’s values.
  11. Verification of revenue streams- I recommend Amici’s to look at its current revenue streams and consider adding more streams which are suitable in the long run.
 

References

Teece, D. J. (2010). Business models, business strategy and innovation. Long range planning, 43(2-3), 172-194.

. Hakansson, H. (2015). Industrial Technological Development (Routledge Revivals): A Network Approach. Routledge

OR

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