American Seafoods Company is one of the pioneers in the seafood industry of America as well as in whole world. The organization has started its journey in 1987. It offers wide range of seafood products to its consumers. It mainly uses Alaska Pollock, Pacific Hake, and Yellowfin Sole for producing seafood. The organization earns huge revenue per year by providing quality food products to a large number of consumers. According to Mikel Durham, the CEO of American Seafoods Company, the main objective of the organization is to reach to the large number of consumers by providing high quality and tasty seafood. There is a skilled and efficient team of leaders that guide the organization towards the right direction. They possess wide experience in the fishing industry which is highly beneficial for the organization (Americanseafoodscompany.com 2017).
Supply Chain Management of American Seafoods Company:
The supply chain management of American Seafoods Company mainly consists of three major steps, such as: Fishing, sea processing and logistics (Brandenburg et al. 2014).
The organization uses all the best possible method to catch fishes from the sea. They use trawling method for the purpose, as it is the most scientific method that can be used(Christopher 2016).
After catching fishes, the next step is to process those fishes. The six fish catchers of American Seafoods Company are equipped with modern technologies that process the fishes. This step includes frozen fish, surimi made from the fresh fish, fish oil which consists of high nutrition values. The staff members process these foods by using modern technology and scientific vessels on the board (Brandenburg et al. 2014).
The next step is to distribute the processed foods to the consumers, retailers and distributors. The organization has incorporated all the modern technologies and the process to distribute their products to their distributors on time. The organizational management of American Seafoods Company ensures that their consumers receive their product properly. They have appointed some experienced and skilled logistic teams to ship their products that possess quality experience in the ocean shipping. The aim of the logistic team is to provide uninterrupted service to their consumers. In order to export their food product in other parts of the world, the organization uses all the modern logistic systems (Seuring 2013).
Although, the organizational management of American Seafoods implements all kind of modern techniques to boost up the organizational function, there are some loopholes in the organizational structure. Due to lack of communication, there is a lack of clarity in the supply chain of American Seafoods Company. The authority of American Seafoods Company needs to scrutinize their performance often. Otherwise it will face many difficulties in future.
Although, the organizational management of American Seafoods Company incorporates all the modern technologies to provide sufficient support to their consumers, there are many loopholes in the structure of the organization that can destroy the reputation of the organization. The organizational management must focus on improving the supply chain of the organization, as supply chain is one of the key factor of success of any business organization. The organizational management can follow few steps to maintain effective supply chain, such as:
Improve the Distribution Network:
The organizational management must improve their distribution network. They must boost up all the members of the distribution network to work in sync. They must make them aware of the organizational goal, so they can get motivated and provide their best performance. It is the responsibility of the organizational supervisors to monitor all the sections of the distribution network, if any section or any strategy or software is not working properly they must replace them with an efficient one. It will be helpful for the organization to maintain the organizational distribution network.
Effective Distribution Strategy:
Distribution strategy plays major role in the efficiency of the organizational supply chain. It is an integral part of the supply chain management of every business organization. In order to establish efficient modern distribution strategy, the organizational management of American Seafoods Company must consider the function of the fish catchers, food processors, and logistic team. Therefore they must set a common organizational goal and design the organizational strategy accordingly. It will boost up the enthusiasm of all the members of the organization to work as a team to earn thee common organizational goal.
Monitor Cash Flow:
Cash flow monitoring is one of the key weapons that is often used by the leading business organizations to track the payment of the organization. It helps the organization to maintain healthy and transparent atmossphere of the organization. In order to track the money transfer, organizations use various latest technologies, payment tools. It supports the supply chain of an organization, as it provides a clear idea about the payment method of the organization (Monczka et al. 2015).
The organizational management of American Seafoods Company must maintain transparent relation with the suppliers, managers and supervisors. They must make sure that all departments maintain an interactive relation with each other and the flow of information is working in an appropriate manner. It will help them to work as a team to achieve the organizational goal. Communications plays significant role in the organizational development. It will stimulate the performance of the supply chain of American Seafoods Company (Stadtler 2015). By sharing relevant information with each other, the members of the supply chain of the organization can easily identify their role and responsibility.
The organizational management must monitor the performance graph of the supply chain frequently. They can easily identify s the system is working properly or not. By such practices they can understand if there is any flaw in the supply chain of the organization and they rectify it as well. It will strengthened supply chain of American Seafoods Company.
The organizational management of American Seafood Company must keep all the records of their products and raw materials. They can adopt new technologies and latest software to track inventory of the organization. It will be fruitful for the supply chain of the organization.
Rewards and Performance Appraisal System:
The organizational management must include performance appraisal system and rewards system in the organizational structure. They must appreciate their suppliers, managers for their good performance. At the same time they can provide monetary support to their employees. It will increase their commitment level towards the organization and encourage them to give their best performance (Christopher 2016).
Coca Cola Company is one of the remarkable examples of effective supply chain management. This organization operates in numerous countries. There are many suppliers, retailers and distributors are associated with the organization. The management of the Coca Cola maintains a strong distribution network to operate the organizational function (The Coca-Cola Company, 2017). The organizational management of American Seafoods Company must learn this strategy of managing strong distribution network. An exemplary example of such organization is Apple. The organizational management of Apple always concentrates on the distribution strategy of the organization and motivates employees to perform accordingly. It helps the organization to maintain effective supply chain to earn organizational goal (apple.com, 2017). An exemplary example of such organization is Apple. The organizational management of Apple always concentrates on the distribution strategy of the organization and motivates employees to perform accordingly. It helps the organization to maintain effective supply chain to earn organizational goal (apple.com, 2017). American Seafoods Company can follow the footsteps of Apple.
Thus, it can be concluded that American Seafoods Company can provide uninterrupted service to their consumers and earn their faith by implementing previously mentioned strategies to maintain strong and effective supply chain management. The organizational management must realize the importance of the efficient supply chain in an organizational function. It will help the authority to establish a bright future for the organization.
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Brandenburg, M., Govindan, K., Sarkis, J. and Seuring, S., 2014. Quantitative models for sustainable supply chain management: Developments and directions. European Journal of Operational Research, 233(2), pp.299-312.
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Monczka, R.M., Handfield, R.B., Giunipero, L.C. and Patterson, J.L., 2015. Purchasing and supply chain management. Cengage Learning.
Seuring, S., 2013. A review of modeling approaches for sustainable supply chain management. Decision support systems, 54(4), pp.1513-1520.
Stadtler, H., 2015. Supply chain management: An overview. In Supply chain management and advanced planning (pp. 3-28). Springer Berlin Heidelberg.
The Coca-Cola Company. 2017. coca-colacompany.com. [online] Available at: https://www.coca-colacompany.com [Accessed 6 Jul. 2017].