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MGT210 Project Management

tag 0 Download 13 Pages / 3,137 Words tag 15-07-2021

Question:

Assessment Task

“Most organisations offer more than one product or service…..The advantage here is that the various products – the product portfolio – can be managed so that they are not all in the same phase in their life cycles” (Hollensen, 2015 p257).

Having a balanced portfolio allows for the most efficient use of both cash and human resources (Hollensen, 2015 p257).

By reference to academic literature, explore the concept of product portfolio management, using appropriate marketing models and industry examples to demonstrate your learning and application.

Indicate how any company could apply the concepts around portfolio management, making generic recommendations.

You are required to produce an essay that demonstrates your understanding of key aspects of Strategic Marketing.

  • a sound theoretical and conceptual perspective, containing evidence of critical debate within an appropriate academic literature.
  • an effective practical foundation, which makes generic management recommendations.

Online submission only. To submit your work, please go to the ‘Submit your work’ area of the Module NILE site. It is important that you submit your work to the correct module NILE site, and that your work is submitted on time.

This is an individual assignment. The University of Northampton policy will apply in all cases of copying, plagiarism, academic misrepresentation, or any other methods by which students have obtained (or attempted to obtain) an unfair advantage.

Support and guidance on assessments and academic integrity can be found from the following resources

Learning outcomes

The learning outcomes being addressed through this assignment are:

a)Justify, using robust practical and theoretical evidence, the application of marketing across a variety of orgainisational contexts

b)Critically select and apply relevant marketing theories, conceptual models and frameworks in the development of marketing strategies within a dynamic business environment to produce superior marketplace performance

c)Demonstrate knowledge applied to evaluate marketing practice in relation to the cross-functional aspects of  business & management with the goal of enhancing long-term shareholder value

d)Synthesise complex organisational based information, together with dynamic external data into effective marketing lead strategies

e)Demonstrate an ability to work effectively in a leadership role in order to carry out marketing tasks linking theory to practice

f)Make discriminating use of a range of learning resources in order to solve organisational marketing related problems

g)Communicate the solutions arrived at, and the thinking underlying them, in verbal and written form.

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Total 13 pages

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