Media Management Objectives For Australian Team At The World Track Cycling Championships, Netherlands

Provide a brief written justification that explains: 
(i) why a media plan is needed to obtain media coverage, and; 
(ii) what elements of your media plan make it a good one. 

The two primary objectives for media management for the Australian Team in the World Track Cycling Championships, Netherlands are as follows:

• Increasing the periphery of social attendees and target accurate fan base

Table 1: SMART table for assessment of the first objective set for media management

(Source: Developed by the Researcher)

• Framing engagement strategies for the popularisation of the sport in Australia

A proper and justified media plan is highly required for the promotion of the Track Cycling event at Netherlands. This is because, in Australia the spectators give priority to soccer, rugby and cricket as their frontline sports. On the Contrary, sports like Cycling are not given priority by the spectators (Torkzaban et al., 2015). As an outcome, the media also makes very less coverage of such events. So far as the current scenario is concerned, Australia as a team is making considerable progress in track and field events including cycling. However, as Sastry, Singh and Trivedi (2018), opines, popular fan base is required to be created for sustained popularity of the sport in the country. In this context, there have been emergence of multiple channels of media broadcasting in recent times. This plan advocated feasible ways in which all these channels can be put to use for the promotion and coverage of the event so that maximum fan support for the game as well as the event can be gathered.

Essential truths and significance of the project is revealed through the fact sheet (Nep et al., 2018). Preparation of the fact sheet is easier and more over this fact sheet is essential for the understanding of the overall expanse and expenses of the project. This fact sheet is essential for understanding the way the project would be executed and also includes the necessary details of all necessary stakeholders of the project. The people and the concerned authorities who have maximum resemblance to the project are also understated in the project. Moreover, influenced by the ideas of INSIGHTS and BONE (2014), the keywords that the people can use for accessing the events related to the project is understated also. This would help the people to get access to the various media links that can help the people to get access to the various promotional content, online.

The primary contact person are the event management head of the Sports Development Authority in Australia and the lead Event manager of the Australian National Team for the event. The event coverage rights should be provided to three or four primary media broadcast groups. Their representatives who would be liable for the coverage of the exclusive bytes from the layers and other essential members are also Key people who should be contacted for primary details and memo of the event ad how it is to be managed.

Criteria

In the first month the broadcasting rights have been distributed to the leading broadcast groups and the online channels and other channels would be buying the franchise for the broadcast rights.

The next months would involve contract making with the title and the subordinate sponsors and discussion of the promotional plan for the event. In the next month, the broadcasters would form a group of executives who would be liable for deciding the team of sponsors and media journalists who would visit and cover the event.

In the next month the promotional budget would be decided and the spot coverage plans would be affixed. Again, in the following month, the casting permission from the central as well as the district governments of the Dutch Government would be collected. This would be followed by dedication of the rest of time for making rest of the preparations for the media coverage.

The media plans for coverage of the international cycling events in the previous years were different from that of this year. Previously, no online coverage of the track cycling events were officially done. This year, minimum of 5 agencies would be engaged in online coverage of the live events. Last year only Channel 9 had covered cycling events and hosted the live sport on their alternative event. The event branding had been negligible. Compared to the previous years, in this year, the investment budget would be 3 times higher.

1. iv) Mini Bios

The event manager wants the sports lovers of Australia to support the players who have confirmed their place already in the 2019 track cycling championship. The Team also made a prestigious ending to the UCI Road World Championship. Hence the media manager expects that with greater support, this time the nation can expect a great performance from the team.

This year, if the project mapping goes on in the right track, the Australians can see the event over all the three frontline sports channels. Other than that the event would be available live on You-Tube and the other mentioned online streaming media sites. The Australians can view the event in their local channels also. This year, the Australian team have a new sponsor and repeated spectacular performance by the Australian team in track cycling events would give them a new arsenal for the 2018 event in Netherlands.

As proposed by Hanaysha (2016), the media guide is very essential for the audience to understand what the cycling team has achieved so far and the future prospects of the Australian national team have been discussed also. The ways in which the media team is planning to portray the event is described herein.

Media Opportunities

Date:

Subject: Media release for the 2018 Track Cycling Championship, Netherlands

With leading position in the UCI event and having already qualified for the 2019 global championship, the Australian team is expected to lift the cup in Netherlands. The Australian team have been putting up a memorable performance in track cycling and this is high time that as fans we show them extended support and boost them for a better performance. That is why, this year, the Sports Development Authority of Australia have decided that broader media coverage would be arranged for the Australian national team in Netherlands. Five mainstream media houses, 5 print media houses and 3 online media houses are making a direct telecast of the event from Netherlands.

The Olympics committee of Australia have claimed that this year it is the mightiest cycling side which would probably be able to break the domination of USA, Canada and France in cycling. In xxxxxx, xxxxxx and xxxxx channels, the event would be broadcasted live and as an outcome, the maximum majority of Australian would be able to follow the event live. Along with that, the Australians would be able to enjoy exclusive interviews and trivia from the drill sessions of the team. It is expected that Australians would support the team to victory this time.

Media Manager (Australian Team)

Track Cycling Championship, 2018, Netherlands

The exhibition of the media release would help in the development of the brand image of the Australian national team for the Track Cycling team and attract the attention of the viewers. Besides, as per Stewart et al. (2018), it is also very important to make the audience understand the fact that the Sports Development council of Australia and the Olympics committee of the country is looking forward for developing cycling as a mainstream sport in the country.

In order to support the Australian National cycling team, and celebrate the recent success of the players, the spectators are requested to support the team to the fullest and maximum viewership is expected of the Australians.  

WHO: The Australian National Team

WHAT: The track cycling Championship, 2018, Netherlands

WHEN: 2018

WHERE: Netherlands

The goal to make a grand coverage of the event in order to increase the craze of track cycling. For further information visit the official website of Australian track cycling team, visit [email protected] and https://www.australiancyclingteam.com/ and learn more about the event

The main purpose of this media advisory is to promote the sport of track cycling in Australia. This is to invite the Australians formally to the event so that the media coverage can be transformed in to a greatest hit event. This is a one stop announcement for the journalist and not actually the public (Sigala & Chalkiti, 2015). This media advisory alerts the press bodies regarding the scope in which the Australian media is planning to cover the event.

Key Action

References and Bibliography

Bois, M. C., & Maleszewski, J. J. (2017). Virtual journal club: an example of the growing importance of social media in pathology.

Dong, S., Shi, X., Gao, B., Wu, J., Sun, Y., Guo, H., ... & Wu, J. (2016). Retention and release of graphene oxide in structured heterogeneous porous media under saturated and unsaturated conditions. Environmental science & technology, 50(19), 10397-10405.

Fox, C. S., Bonaca, M. A., Ryan, J. J., Massaro, J. M., Barry, K., & Loscalzo, J. (2015). A randomized trial of social media from Circulation. Circulation, 131(1), 28-33.

Hanaysha, J. (2016). The importance of social media advertisements in enhancing brand equity: A study on fast food restaurant industry in Malaysia. International Journal of Innovation, Management and Technology, 7(2), 46.

INSIGHTS, E. S. G. P. N., & BONE, I. (2014). Media Release. Nature, 496, 311-316.

Lea, M. (1991). Rationalist assumptions in cross-media comparisons of computer-mediated communication. Behaviour & information technology, 10(2), 153-172.

Nep, E. I., Mahdi, M. H., Adebisi, A. O., Ngwuluka, N. C., Conway, B. R., Smith, A. M., & Asare-Addo, K. (2018). Hydro-alcoholic media effects on theophylline release from sesamum polysaccharide gum matrices. Drug development and industrial pharmacy, 44(2), 251-260.

Newman, T. P. (2017). Tracking the release of IPCC AR5 on Twitter: Users, comments, and sources following the release of the Working Group I Summary for Policymakers. Public Understanding of Science, 26(7), 815-825.

Ngai, E. W., Moon, K. L. K., Lam, S. S., Chin, E. S., & Tao, S. S. (2015). Social media models, technologies, and applications: an academic review and case study. Industrial Management & Data Systems, 115(5), 769-802.

Nielsen, R. K., & Schrøder, K. C. (2014). The relative importance of social media for accessing, finding, and engaging with news: An eight-country cross-media comparison. Digital journalism, 2(4), 472-489.

Nielsen, R. K., & Schrøder, K. C. (2014). The relative importance of social media for accessing, finding, and engaging with news: An eight-country cross-media comparison. Digital journalism, 2(4), 472-489.

Sastry, N. V., Singh, D. K., & Trivedi, P. A. (2018). Studies on Micellar Behavior of PEO?PBO or PEO?PBO?PEO Copolymers, or Surface Active Amphiphilic Ionic Liquids in Aqueous Media and Exploration of the Micellar Solutions for Solubilization of Dexamethasone and its Delayed Release. Journal of Surfactants and Detergents, 21(1), 65-79.

Sigala, M., & Chalkiti, K. (2015). Knowledge management, social media and employee creativity. International Journal of Hospitality Management, 45, 44-58.

Stewart, B., Nicholson, M., Smith, A. C., & Hoye, R. (2018). Sport management: principles and applications. Routledge.

Torkzaban, S., Bradford, S. A., Vanderzalm, J. L., Patterson, B. M., Harris, B., & Prommer, H. (2015). Colloid release and clogging in porous media: effects of solution ionic strength and flow velocity. Journal of contaminant hydrology, 181, 161-171.

White, C. M. (2016). Social media, crisis communication, and emergency management: Leveraging Web 2.0 technologies. CRC press.