MGT303A Business Information Analysis32

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02-01-2020

Question:

What are the reasons that are causing low employee morale?

What are the effects that rival companies have on Verbeek’s employees?

What are the solutions that might increase employee morale?

Answer:

Introduction

This research proposal will focus on Verbeek Export that started business back in September 1975. The flower selling company established by Hans Verbeek, expanded its business to Switzerland, France and Sweden. The business of Verbeek Export transitioned to selling flowers in full units. They even expanded to several other European countries. They provided great customer service by delivering flowers to customers door to door (Schmitt, 2013). Hans Verbeek handed the company to his sons Martijin and Robert in 2006.

Survey on employee satisfaction revealed that quality of work was decreasing due to low employee morale. As a result, orders were being rejected by customers and flower wastage was increasing. Clients also terminated their contracts due to poor quality of work. Low employee morale was detected after employees of Verbeek Export were invited in a party and only few turned up to attend it. The employees were not giving their extra effort that they used to give before to improve work quality (Schur et al., 2014). Literature review was conducted that revealed the reasons behind low employee morale. A questionnaire session was held previously with the employees who faced similar problems. The company reviewed those questions to find out the reason behind low profit. The questions asked were related to work load management, relationship among co-workers, relationship between employee and supervisors, satisfaction with current salary. The employees were even questioned about company’s promotion policy, areas where the company needs to improve and the reasons leading to employee frustrations (Kube, Maréchal & Puppe, 2013). Another reason behind low employee morale that has not been identified is rival company of Verbeek Export providing more salary to employees for the same work. The following paragraphs will focus on the research objectives, the method by which problem was approached and discuss research methodologies.

Aim, Research Objectives And Research Question

The aim of the proposal is to find the effect of rival company on Verbeek’s employees. This will help the company to gain information about low employee satisfaction.

The research objective of the company are:

To find the main cause behind low employee morale that is leading to company loss
To investigate if rival company is having any effect on Verbeek’s employees
To recommend solutions to increase employee morale

Problem Statement

Verbeek Export was experiencing fall in profits due to low productivity and loss of employee morale. Authorities of the company surveyed on the issue and found out that profit decreased from £2.5b to £1.96b between the years 2014 to 2017 (Zboril-Benson, 2016). Survey further revealed that total outcome of the year decreased from 10000 tons to 8832 tons. The data collected revealed that Verbeek was facing loss in both profit and total outcome.

Research Philosophy

Verbeek Export approached the problem with positivism. The research proposal can be approached in three possible ways. They are positivism, interpretivism and realism. In positivism, data collected and hypothesis developed helps in approaching research strategy. The hypothesis is achieved by structured methodology (Katz & Krueger, 2016). Positivism works on statistical data that is collected through primary sources. In this scenario, statistical data on Verbeek’s profit and outcomes are collected that will help in further analysis of data. The problem will be approached in a descriptive way. In positivism, researchers develop a theory from the hypotheses.

Research Approach

There are three types of research approach namely deductive, inductive and abductive research approach. In this scenario, the process deductive research approach will be used. The data that are collected regarding Verbeek’s profit and outcome are true and therefore the conclusion that are deducted from analysis is true. The information that already existed previously is used to analyze the drop in profit of Verbeek Export (Younge, Tong & Fleming, 2015). The data that is collected can be either confirmed of rejected during research process. Hypothesis are developed that are tested in research process. The hypothesis that is developed is based on an existing theory. Then a research strategy is developed that tests developed hypothesis.

In deductive research approach, reasons for a particular effect is given. Therefore, in this research proposal where Verbeek Export is researching effect of rival company on employee morale, reasons are found behind low employee morale (Mehta, Kurbetti & Dhankhar, 2014). The deductive approach are explained by hypotheses that are derived from theory. Deductive research approach involves deducting a conclusion from propositions or premises. The main advantages of using deductive approach in this research proposal are concepts can be measured quantitatively, casual relationships between variables and concepts can be explained.

Research Design

Data and information regarding Verbeek Export will be collected through surveys and interviews of employees (Lyon, Lu, Shi & Yin, 2013). The reason behind this is that the victims of the problem will be able to better explain the reasons behind low job satisfaction.

Population

Survey and interviews will be conducted on the employees of Verbeek Export that consisted of approximately 450 employees. All the employees present in Switzerland, Sweden and France will be surveyed to gather information on low employee morale and effect of rival company on them.

Sampling Method

The sample size of the research will be 100 employees of Verbeek Export. The sampling will be done using random sampling method. The method of sampling will be dependent on probability (Sinha & Shukla, 2013). The research is mainly performed to know the reason for low employee morale. Therefore, employees of Verbeek Export would be appropriate to survey and conduct interview.

Gantt Chart

Task Name	Duration	Start	Finish	Predecessors	Resource Names	Cost
Research Project on Verbeek Export business activities	114 days	Fri 11/16/18	Wed 4/24/19			$7,138.00
Topic Selection and Discussion	13 days	Fri 11/16/18	Tue 12/4/18			$1,168.00
Identifying the problems that are leading to low employee morale of Verbeek Export	1 day	Fri 11/16/18	Fri 11/16/18		Research Supervisor	$400.00
Identifying information gap from literature review	1 day	Mon 11/19/18	Mon 11/19/18	2	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$64.00
A number of topics on the selected fields should be chosen	1 day	Tue 11/20/18	Tue 11/20/18	3	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$64.00
Consider the Scope of the Topics	1 day	Wed 11/21/18	Wed 11/21/18	4	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$64.00
Test the Feasibility of Topics Based on Overall Scope of the Research	1 day	Thu 11/22/18	Thu 11/22/18	5	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$64.00
Selection of a particular topic	1 day	Fri 11/23/18	Fri 11/23/18	6	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$64.00
Receive Approval from Supervisor Regarding Selected Topic	1 day	Mon 11/26/18	Mon 11/26/18	7	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$64.00
Preparation of the research proposal	1 day	Tue 11/27/18	Tue 11/27/18	8	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$64.00
Submission of research proposal	5 days	Wed 11/28/18	Tue 12/4/18	9	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$320.00
Kick Off Review	0 days	Tue 12/4/18	Tue 12/4/18	10	Research Supervisor	$0.00
Research Planning	14 days	Wed 12/5/18	Mon 12/24/18			$896.00
Developing Overall Scope of the Research	1 day	Wed 12/5/18	Wed 12/5/18	11	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$64.00
Work Breakdown Structure of the overall research should be created	1 day	Thu 12/6/18	Thu 12/6/18	13	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$64.00
Research schedule is developed using Gantt Chart	2 days	Fri 12/7/18	Mon 12/10/18	14	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$128.00
Allocation of duties to the employees	2 days	Tue 12/11/18	Wed 12/12/18	15	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$128.00
Research plan is prepared	3 days	Thu 12/13/18	Mon 12/17/18	16	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$192.00
Request Funding for the Research Based on Estimation of Requirements	1 day	Tue 12/18/18	Tue 12/18/18	17	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$64.00
The research roadmap and methodology needs to be determined	0.5 days	Wed 12/19/18	Wed 12/19/18	18	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$32.00
Research approach is determined	0.5 days	Wed 12/19/18	Wed 12/19/18	19	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$32.00
Data collection method is determined	1 day	Thu 12/20/18	Thu 12/20/18	20	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$64.00
Funds required for the research is received	2 days	Fri 12/21/18	Mon 12/24/18	21	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$128.00
Review of mid term	0 days	Mon 12/24/18	Mon 12/24/18	22	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4,Conveyance[0]	$0.00
Research Initiation and Execution	70 days	Tue 12/25/18	Mon 4/1/19			$3,650.00
Physical resources and online data should be gathered	4 days	Tue 12/25/18	Fri 12/28/18	23	Research Associate 1,Research Associate 3,Research Resources[1]	$628.00
Literature database should be accessed to gather information	1 day	Mon 12/31/18	Mon 12/31/18	25	Online Resources[1],Research Associate 2,Research Associate 4	$282.00
Collection of literature review samples	2 days	Tue 1/1/19	Wed 1/2/19	26	Research Associate 1,Research Associate 4	$64.00
Conducting Literature review	6 days	Thu 1/3/19	Thu 1/10/19	27	Research Associate 1,Research Associate 4	$192.00
Collection of data required from the literature review	3 days	Fri 1/11/19	Tue 1/15/19	28	Research Associate 1,Research Associate 4	$96.00
The framework of the overall problem should be developed	2 days	Wed 1/16/19	Thu 1/17/19	29	Research Associate 1,Research Associate 4	$64.00
Developing Research hypothesis	1 day	Fri 1/18/19	Fri 1/18/19	30	Research Associate 1,Research Associate 4	$32.00
Starting data collection	1 day	Mon 1/21/19	Mon 1/21/19	31	Research Associate 2,Research Associate 3	$32.00
Identify information gap from literature review	5 days	Tue 1/22/19	Mon 1/28/19	32	Research Associate 2,Research Associate 3,Research Resources[1]	$660.00
Set up research for Verbeek Export	5 days	Tue 1/29/19	Mon 2/4/19	33	Research Associate 2,Research Associate 3	$160.00
Collection of previous data from online sources	15 days	Tue 2/5/19	Mon 2/25/19	34	Research Associate 2,Research Associate 3	$480.00
Collect Data from Other Sources	5 days	Tue 2/26/19	Mon 3/4/19	35	Research Associate 2,Research Associate 3	$160.00
Start Data Analysis	5 days	Tue 3/5/19	Mon 3/11/19	36	Research Associate 2,Research Associate 3	$160.00
Analyze All Collected Data	5 days	Tue 3/12/19	Mon 3/18/19	37	Research Associate 2,Research Associate 3	$160.00
Find Results	5 days	Tue 3/19/19	Mon 3/25/19	38	Research Associate 2,Research Associate 3	$160.00
Verify or Contradict Research Questions	2 days	Tue 3/26/19	Wed 3/27/19	39	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$128.00
Develop Research Outcome	2 days	Thu 3/28/19	Fri 3/29/19	40	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$128.00
Set Scope and Base for Future recommendation for Verbeek Export	1 day	Mon 4/1/19	Mon 4/1/19	41	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$64.00
Green Light Review	0 days	Mon 4/1/19	Mon 4/1/19	42	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$0.00
Research Submission and Closing	17 days	Tue 4/2/19	Wed 4/24/19			$1,424.00
Prepare Final Research Report Based on the Outcomes of the Research	15 days	Tue 4/2/19	Mon 4/22/19	43	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$960.00
Submit the Report for Grading	1 day	Tue 4/23/19	Tue 4/23/19	45	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4	$64.00
Get Suitable Grading for the Research	1 day	Wed 4/24/19	Wed 4/24/19	46	Research Supervisor	$400.00
Sign Off	0 days	Wed 4/24/19	Wed 4/24/19	47	Research Associate 1,Research Associate 2,Research Associate 3,Research Associate 4,Research Supervisor	$0.00

Reference:

Amin, Z., & Akbar, K. P. (2013). Analysis of psychological well-being and turnover intentions of hotel employees: An empirical study. International Journal of Innovation and Applied Studies, 3(3), 662-671.

Beheshtifar, M., & Herat, B. H. (2013). To promote employees commitment via perceived organizational support. International Journal of Academic Research in Business and Social Sciences, 3(1), 306.

Katz, L. F., & Krueger, A. B. (2016). The rise and nature of alternative work arrangements in the United States, 1995-2015 (No. w22667). National Bureau of Economic Research.

Kowal, J., & Roztocki, N. (2015). Do organizational ethics improve IT job satisfaction in the Visegrád Group countries? Insights from Poland. Journal of Global Information Technology Management, 18(2), 127-145.

Kube, S., Maréchal, M. A., & Puppe, C. (2013). Do wage cuts damage work morale? Evidence from a natural field experiment. Journal of the European Economic Association, 11(4), 853-870.

Lyon, T., Lu, Y., Shi, X., & Yin, Q. (2013). How do investors respond to Green Company Awards in China?. Ecological Economics, 94, 1-8.

Mehta, M., Kurbetti, A., & Dhankhar, R. (2014). Review Paper–Study on Employee Retention and Commitment. International journal of advance research in computer science and management studies, 154(5).

Schmitt, J. (2013). Why does the minimum wage have no discernible effect on employment. Center for Economic and Policy Research, 22, 1-28.

Schur, L., Nishii, L., Adya, M., Kruse, D., Bruyère, S. M., & Blanck, P. (2014). Accommodating employees with and without disabilities. Human Resource Management, 53(4), 593-621.

Sinha, D., & Shukla, S. K. (2013). A study of Employee Retention in the Pharmaceuticals sector in Dehradun City. International Journal of Education and Psychological Research (IJEPR) Volume, 2, 30-39.

Younge, K. A., Tong, T. W., & Fleming, L. (2015). How anticipated employee mobility affects acquisition likelihood: Evidence from a natural experiment. Strategic Management Journal, 36(5), 686-708.

Zboril-Benson, L. R. (2016). Why nurses are calling in sick: the impact of health-care restructuring. Canadian Journal of Nursing Research Archive, 33(4).

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