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MGT308 International Marketing Management

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  • Course Code: MGT308
  • University: University Of Southampton
  • Country: United Kingdom


The purpose of this project is to allow students to demonstrate their knowledge and understanding of international business from a Australian perspective. The project will assists in their understand of doing business in other countries and promote a greater understanding of the challenges that companies and countries face in today’s global environment. 

The research and information gathering for this project will allow students to meet many of their expectation of the course 

  1. Student will gather information about doing business in another country
  2. Student will analyze the ways in which various factors influence how business is conducted in another country                              


  • Students will choose a local Australian company and a country to expand to
  • The countries among which to choose from are cannot be a home country of any of the team members
  • No two teams can be working on the same company.
  • Choose an Australian company that is not part/sister concern/subsidiary of any foreign company
  • You have to select a product of the company that you want to produce/sell in the foreign country of your choice 

You will have to analyze your country and your products from these six perspectives of international business: 

  • PEST factors (including racial, religious and cultural issues)
    • Reasons for entering the specific market
  • Government Intervention in the economy (specific industry)
  • Economic integration and its influence
  • Strategy related reasons for expanding to specific country
  • Choice of entry strategy
  • Modification of marketing mix to suite international market
    • Product
    • Price
    • Promotion
    • Place 

You will have to identify the different characteristics from the above factors and analyse the country and how they may influence the success of your production/sale of your product. 

You will have to provide detailed factual information and then analyse these information.  The fundamental requirement of this assignment is to properly and accurately identify factual information and relate its affect to your product and country.

  • The students should gather all of their information and create a final report with recommendations
  • The Harvard referencing (HRF) style should be used for this report
  • You will summarize your findings in a presentation to the class. You will present as though we are the company and you are the international manager pitching your expansion. 

The marks awarded will be heavily influenced by your analysis of the information gathered. 50% of the marks will be based on factual information used and 50% on its analysis relating to company, product & country. 

  • Proper professional business format is expected of this report.
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