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MGT330 Business Strategy (8)

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Question:

In this report, you are required to write a 2000-word report including 200 words of an executive summary, but excluding references and appendix. You should also perform the following tasks:

  1. Describe briefly the background information of the firm (or Strategic Business Unit - SBU) assigned. This information should be brief and relevant to the discussion of your assignment and thus may include ownership, history, size, business scope, major products/services, and major markets of the firm (or SBU) selected.
  2. Conduct external environment analysis including a macro-environment analysis and Porter's 5 forces analysis:
  • Conduct a macro-environment analysis for the entire industry within which the firm (or SBU) operates. You should use PESTEL model and focus on the understanding of the purpose of this analysis, the identification of key factors and their implications in terms of key opportunities and threats, and the discussion of their overall impact on the industry growth in the future. Draw your conclusion based on your macro-environment analysis.
  • Undertake a competitive analysis using Porter’s 5 forces model. You are required to pay attention to the purpose of this analysis, the inter-connectedness of different aspects of the competitive forces, and their overall impact on the industry and the organisation selected in terms of main driving forces in the competitive environment. Draw your conclusions based on your five-force analysis.
  1. Conduct internal environment analysis. You should identify 4 to 5 key resources and competencies of the firm (or SBU) that are likely to provide sustainable competitive advantage.
  2. Summarise your findings based on your external and internal environment analysis. Identify the key issues that the firm (or SBU) faces and give your recommendations.

You may select any organisation (local or international) with enough publicly available information to enable you to address the assessment criteria. If you choose a large organization eg. Wesfarmers, make sure you select one of the companies/ divisions for your analysis such as Bunnings or Coles to make sure your organization only covers one industry.

While working on this task, assume that your report will be presented to senior management to inform the strategy team of the key strategic issues facing the company.

Requirements

To complete your report for Senior Management you will need to include the following sections:

  1. Executive Summary
  2. Background - Give a brief account of the background of the company/organisation
  3. External Analysis – Conduct an analysis of the organisation’s external environment and competitive landscape
  4. Internal Analysis – Conduct an analysis of the organization’s internal environment including its resources/capabilities identify the company’s core competencies and resulting ability to outperform competitors
  5. Identify and analyse the issues in the internal and external environments and prioritize them in the order you feel are most critical
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My Assignment Help (2021) Business Strategy (8) [Online]. Available from: https://myassignmenthelp.com/free-samples/mgt330-business-strategy-8/policy-implications-of-intellectual-capital.html
[Accessed 21 April 2021].

My Assignment Help. 'Business Strategy (8)' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mgt330-business-strategy-8/policy-implications-of-intellectual-capital.html> accessed 21 April 2021.

My Assignment Help. Business Strategy (8) [Internet]. My Assignment Help. 2021 [cited 21 April 2021]. Available from: https://myassignmenthelp.com/free-samples/mgt330-business-strategy-8/policy-implications-of-intellectual-capital.html.


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