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MGT4009 Digital Marketing Strategy

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Question:

Complete an indepth analysis of the internal environments that your chosen organisation is working under and adds to the knowledge of that organisaiton to justify your initial conclusions made in the previous assignment to include

  • What are strategic capabilities of the organisation and what are the key components of those strategic capabilities?
  • Apply a resource-based view strategy as a basis for competitive advantage and the McKinsey’s 7S model as a management tool.
  • Analyse the strategic capabilities using the VRIO/VRIN framework.
  • Attempt to benchmark strategic capabilities and provide a value chain analysis.
  • Undertake a Cost-benefit analysis of your proposals.

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My Assignment Help. (2021). Digital Marketing Strategy. Retrieved from https://myassignmenthelp.com/free-samples/mgt4009-digital-marketing-strategy/external-environment.html.

My Assignment Help (2021) Digital Marketing Strategy [Online]. Available from: https://myassignmenthelp.com/free-samples/mgt4009-digital-marketing-strategy/external-environment.html
[Accessed 18 June 2021].

My Assignment Help. 'Digital Marketing Strategy' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mgt4009-digital-marketing-strategy/external-environment.html> accessed 18 June 2021.

My Assignment Help. Digital Marketing Strategy [Internet]. My Assignment Help. 2021 [cited 18 June 2021]. Available from: https://myassignmenthelp.com/free-samples/mgt4009-digital-marketing-strategy/external-environment.html.


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