country
$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

MGT4023 Strategic Management

tag 0 Download22 Pages / 5,388 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT
  • Course Code: MGT4023
  • University: The University Of Glasgow
  • Country: United States

Question:

You are required to analyse, in detail, the business strategy of a chosen company in the form of an individual strategic analysis report and provide a set of strategic recommendations for that organisation.

This assessment will require you to think critically, be able to analyse, evaluate and then apply concepts and theories taught during the module. You should apply your own research skills in finding information and use your own initiative to develop insights into the business strategy adopted by your chosen company. Critique implies being able to critically evaluate the strategy adopted as well as the methodologies you employ to assess that strategy.

You can choose any company you like for your assignment. This company can be a successful one or one that is failing. I am also willing to accept recent failures as well. Explanation of your choice of company and the background context of that company (successful/failing) should be given briefly in the introduction to the work.

Task

Your task is to analyse the business strategy adopted by the company through using the various lenses, tools, concepts and theories explained during the module. Consider what strategic position the company is in now and is currently pursuing. You could choose to evaluate their business strategy from the perspective of strategic fit, models of failure, resource-based view and strategic capabilities, strategy clock, 5 forces analysis, warfare perspectives and so forth. The choice of methods of analysis is entirely yours but should be justified.

Remember that strategic analyses serve a crucial purpose in companies in determining the appropriateness of the business strategy for the future. Bear this in mind while writing your strategic analysis report and ensure you prepare strategic recommendations for your chosen company for the future.

1) You can choose any company, successful or failing, including recent failures.

2) Try not to go too far back in time however. Choosing to focus on a company from early-mid 2000s is somewhat pointless given the economic and competitive conditions we find ourselves in these days.

3) You can use any strategic framework/theory/analysis tool we cover in the module (and beyond if you wish).

4) You should use at least 3 to 4 analysis tools in your assignment so that you give yourself enough potential for analysis and to be able to generate sufficient strategic insights.

5) The key to good marks is 'analysis', and not 'description'. Describing the environment for instance, or who the main competitors are, is ultimately of little value unless it is then related to strategy.

 

Answer:

Introduction 

Strategic analysis is a method which is adapted by an organization to understand and assess its external as well as internal environment in which a company competes. Strategic analysis provides the organization with the overall direction and objectives that in turn helps the organization to develop policies, plan and strategies required for achieving the objectives.  In this report, the strategic management analysis of the McDonalds Company has been performed. The mentioned company is an American fast food organization founded as well as operated by Maurice and Richard McDonalds. In the year 1995, a businessman named Ray Kroc joined the company as a franchise agent and eventually bought the McDonalds Company from the McDonalds brothers. In today’s world, McDonalds is considered to be the largest restaurant chain in the world. The company daily serves more than 69 million consumers across the world and has outlets in over 100 countries (Courtney, Lovallo and Clarke 2013). In UK, the mentioned food chain has more than 1249 McDonald’s stores in UK. Although McDonalds gained popularity for its hamburgers, the mentioned food chain is also popular for chicken products, cheeseburgers, various breakfast items, French fries, milkshakes, soft drinks, wraps and desserts (New 2015). In this report, detailed analysis of the McDonald Company has been performed. In order to access and evaluate the external as well as internal environment of the company in UK, PESTLE, SWOT and Porter’s Five Forces Analysis will be performed.  In order to access the strategic implementation of the mentioned organization,  Ansoff Matrix analysis has been performed. Finally, in order to evaluate the future business strategies of the McDonald Company, logistics, organization structure, and Human Resource Management and Organizational structure of the McDonald Company will be assessed. Finally, recommendations in order to enhance the yearly revenue as well as brand equity of the company will be provided.

External and internal market and industry analysis and strategic position 

PESTLE Analysis of MacDonald 

PESTLE Analysis is a strategic tool which enables the marketers to understand the external environment of the organization based on the 6 major areas namely, political factor, economic factor, sociological factors, technological factors, legal factors and environmental factor. In this paragraph, the PESTLE analysis of MacDonald in United Kingdom has been performed.

Political factors

It is highly crucial for the management of the McDonald Company to to understand the political environment of UK as this factor can provide it with opportunities as well as threat. The government of UK has targeted the fast food industry in order to impose a healthy amongst the citizens of UK. According to the Scientific Advisory, Committee of Nutrition (SACN), the general intake of salt among the UK population has imposed a highly negative impact on their health (McDonal and Wilson 2016). Not only that high consumption of fast food has enhanced the rate of obesity, high cholesterol and cardiovascular diseases among the citizens of UK.  As a result of this, the UK government has imposed several rules and regulations on the fast food chains including McDonald, in order to decrease the salt consumption of UK people. In the year 2017, the mentioned organization has been found to have reduced approximately 14 percent of their overall salt content in order to abide by the rules and instructions provided by the government  (Dobbs 2014). The policies of the UK government associated with public health, is found to be imposing negative impact on the overall revenue of the McDonald Company. Being a fast food company, the fat and sugar content of the fast foods offered by the McDonald Company is high. In order to lower the fat and sugar content, the company is imposing new strategies which have enhanced the overall cost of the McDonald organization. Moreover, the high taxation imposed by the government of UK on McDonald has also affected the company negatively. However, being a globally well-known company, the management of McDonalds has imposed strategies to convert the above mentioned threats into opportunities. In order to deal with the high inclination of the citizens of UK towards healthy lifestyle McDonalds have introduced several healthy food products in its menu.

Economic Factor

Considering the fact the UK has recently gone through a major economic recession, the phenomenon has imposed highly negative impact on the overall revenue of almost all the industries situated in UK. However, the fast food industry falls among the exceptional industries which are able to enhance their revenue as well as profit opportunities due to higher demand. Due to recession, the consumer demand of the traditional restaurants has got highly decreased. In 2015, the demand of the fast food industry in UK has recorded an overall enhancement of 4.5 percent and that of McDonald was 4 percent (Yunna and Yisheng 2014). As a result of this, the citizens of UK are considering the fast food chain as the cheaper and more accessible alternative for restaurants. Due to recession consumers are preferring fast food restaurants as a cheaper alternative of expensive traditional restaurants. Being a highly popular fast food chain, McDonald is gaining competitive advantage, since consumers prefer popular brands over local fast food centers.

Sociological factors

Being a highly developed country, the citizens of US are getting inclined towards a healthy lifestyle. As a result, the image of fast food is deteriorating in the society.  As discussed earlier, this phenomenon is imposing a highly negative impact on the overall revenue of the McDonald Company. The demand for health-based food items that includes unprocessed organic food has increased. The image of McDonalds has further detoriated after the documentary named ‘Supersize me’ made by Morgan Sperlock got viral (Pomeranz 2013). In the mentioned documentary, the negative impact of Mcdonald’s food items on an individual’s health had been demonstrated.

Technological factor

Being a developed country, UK provides highly advanced technologies to the fast food industry. Considering the fact that the usage of internet is pretty high in the country, McDonald is able to avail the opportunity of promoting and marketing its product online. Online marketing is highly beneficial for the company since through online marketing high impact on the consumers can be imposed by investing a low amount of money. Apart from the internet facilities, UK provides advanced technologies to the fast food companies which ensure easy and rapid production of the fast food items.

Environmental factor

In the recent years, the government of UK has became highly conscious about the environmental issues n hence campaigns and green initiative movements are held by the government frequently. In order to prevent air, water and soil pollution, the government has imposed several rules on regulation on the fast food industry of UK. In order to save trees the UK government has imposed laws that prevent the usage of paper by the fast food companies. Moreover, laws are also implemented in order to reduce carbon emission (Meyer 2015). Being a popular food chain organization, Macdonald has introduced low carbon emitting chimneys in their kitchen and has also reduced the usage of paper to reduce negative impact on the environment.

Legal factors

The fast food industry of UK is highly dependent on the health and safety legal framework, especially when it comes to food preparation. Being a part of the fast food industry, McDonald is not an exception. The Food standard Agency in UK is a public health inspection system which investigates the operations of the food industry. It has been made compulsory by the government that all of the employees working in the food industry must undertake food hygiene training at the expense of the company. In order to maintain its reputation, the McDonald Company implements more than 70 safety checks on the chicken and beef every day (Lederhausen 2013). Besides the health and safety laws, UK has several laws protecting the rights of the employees working in Organization. McDonald tents to adhere all the legal standards in order to ensure their commitment towards the nation.

 

SWOT Analysis of the McDonald Company

SWOT analysis can be defined as the study performed by a company to identify its strengths, weaknesses, opportunities as well as threats associated with its target market. In order to analyze the above mentioned factors of McDonalds, SWOT analysis of the company has been performed bellow.

Strength

  1. In UK, the market share of McDonald is 38 percent approximately while the major competitor of the company, Starbuck has the market share of 26.5 percent. Thus it can be understand that the brand equity of the McDonald Company is high.
  2. Being the 6thmost valuable brand in the international market, the estimated brand value of the company ids 92.5 billion USD (Williamson et al. 2013). Considering the fact that the brand awareness and brand value are the two major sources of the consumer loyalty, irt can be understood that the consumer loyaly of mcdonad is opreety high
  3. The business model of McDonald is sustainable. *0 percent of the Company is owned by franchisees and is operated independently. This pattern of business is considered to be highly successful and has long-term perspective

Weaknesses

  1. When it comes to the fast food chain of UK, the abundance of unhealthy food in the menu list of the company is considered to be its major weakness.
  2. High employee turnover due to insufficient work life balance of the employees is another crucial weakness of the company. As a result of lack of employee satisfaction, the productivity of the company is getting affected.

Opportunities

  1. McDonald can introduce healthy food options in its menu list in order to attract the health conscious consumers of the UK.
  2. In order to enhance its yearly revenue, the company can expand its market in other sectors in the food industry that include fruit juices, tea, coffee and other beverages.
  3. In order to maintain and enhance its consumer loyalty, the company should promote its dedication to the food industry of UK.

Threats

  1. The high concern of the UK consumers about Obesity can be considered as a major threat faced by the company.
  2. The slow growth of the fast food market in UK is another crucial threat faced by the company.
  3. The high turnover rates of the employees are considered as another potential threat or the McDonalds Company.
 

Porter’s five forces analysis 

Like the PESTLE Analysis, Porters five forces analysis is use to understand and evaluate the external environment of an organization. However, this strategic tool is used to analyze the competition faced by an organization in a certain market. In order to understand the competitive intensity of the McDonald Company in the fast food market of UK, Porter’s five forces analysis has been conducted below.

Strength of the existing competitors

The mentioned organization is found to be facing high competition in the food industry of UK. The three reasons behind the high competition faced by the McDonald Company are as follows:

  1. High number of Competitors
  2. Low switching costs
  3. High aggressiveness of the firms

Since the percentage of fast food consumption in UK is high, several well-established fast food chains like KFC, Subway and Burger king have a good numbers of outlets in UK. Apart from that the mentioned company also faces competition from casual dining full-service restaurants, quick service eating establishments, kiosks also known as street stalls, cafes and home delivery providers in UK. Moreover, in order to gain competitive advantage the companies use to lower the price of their product. As a result of this, the switching cost of the products has become low (Lederhausen 2013).

Bargaining power of the suppliers

The bargaining power of the suppliers on the McDonald Company is low in UK. Some of the reasons behind the weak force of the suppliers are as follows:

  1. Huge number of suppliers
  2. High supply

Since the fast food industry of UK has a huge number of suppliers, McDonald has the option to shift from one supplier. One of the chief reasons behind the lack of the power of suppliers Is the absence of regional alliance among the suppliers. Besides that majority of the suppliers do not control the distribution network linked to the facilities of McDonald (Grant 2016). The abundance of meat and flour which are the chief ingredients of McDonald further reduces the power of the suppliers over the mentioned company.

Bargaining power of the Consumers

The bargaining power of the suppliers in UK is high for McDonald. Some of the reasons behind the high bargaining power of the consumers in the UK fast food market are as follows.

  1. Low cost of switching
  2. Huge number of providers
  3. High availability of substitutes

Since the fast food industry of UK is highly saturated and provides products at similar prices, consumers have the option to switch from one company to another in case of the slightest disappointment.

Threat from the substitute

When it comes to the food industry in UK, the threat from the substitute is high for the company. The following factors are responsible for the high power of the substitute on the Mcdonald company.

  1. Availability of high substitutes
  2. Low switching cost
  3. High performance-to-cost ratio

Since the consumers of UK are getting highly inclined towards healthy lifestyle, the preferences are getting shifted from the fast food products to its healthy alternatives like fruit juices, homemade food products and organic food items (McGonigle et al. 2012). Moreover, the switching cost of the products is also low. In addition to that the substitutes are highly competitive in terms of consumer satisfaction and quality.

Threat of the new entrance

The threat from new entrance is moderate when it comes to the fast food industry of UK. Some of the major reasons behind the moderate threat of new entrants for the McDonald Company are as follows.

  1. Moderate cost of capital
  2. High cost of brand development

It is highly expensive to establish a restaurant or a fast food outlet in a developed country like UK. Moreover, due to high competitions new entrants often faces difficulties to gain consumer loyalty and brand equity in the UK food industry. These reasons are responsible for the moderate strength of the new entrance in UK.  

 

Strategic management and implementation of McDonald:

After analysing the operational market segments and the consumer behaviours McDonald's has been implemented various strategic practice to develop their market growth, reputation, consumer satisfaction and their gross revenue. Additionally,   they incorporate various strategic approaches to the business operation and employee motivations in order to improve their productivity level and employee relation (Leekha and Sharma 2014). Capturing larger area of the labour market is another essential concern of McDonald's business operations. Currently, they are focusing on implementing Employee motivation strategy, Frederick Winslow Taylor’s scientific management and Henri Fayol's management theory within their business operation. In the following content, the operational implementation of these theories within the business environment of McDonald's has been discussed critically.  

Employee motivation: 

Employee motivation is one of the most important aspects of any business. Employees or workforce are the pillars of any production, services and other business related operation. Therefore, maintaining healthy and satisfactory employee-employer and the employee-employee relationship is equally important as other business operation like marketing, production, logistics management and others (Uggla, 2014).  Similarly, employee motivation is another important field where any business company should focus on. A multinational processed food supply chain like McDonald’s has various opportunities to implement different employee motivational theories in their workplace.

Employee appreciation is one of the most utilised approaches in the work environment of McDonald's.  In order to identify the productive employee the company usually executes both direct and indirect monitoring process. In this process, the management board collect information about their employees from the supervisors and also keeps monitoring the employees directly. In various departments like sales and consumer relationships, McDonald's has special incentive structure excluding the remuneration. Recognising and awarding approach are also used in the marketing department of the company, more specifically for ground-level staffs. Despite this operational structure, for employee motivation, the company also uses internal recruitment process that allows them to promote the designation of a loyal and productive employee.

Frederick Winslow Taylor’s scientific management:

As per the concept of Frederick Winslow Taylor employee motivation and financial distribution in human resource with more strategic and simplistic way can increase the overall productivity and also collectively increase return on investment. This theory is also known as scientific management theory where the concept is mainly focused on pay per work strategy. In this strategy, employees are remunerated as per their daily work range, while more work can cause more remuneration. It also introduced the training based motivation where the employees are allotted to their work as per their interest after having a proper training for that specific job.

As per the concept of scientific management theory, McDonald's invests a greater amount of money in their HRM department. In their various market-communication job profiles the company incorporated pay per job concept apart from the pre-discussed incentive systems. At the time of the interview, the Human Resource of McDonald's clearly mentions about the job role to the candidates that reduces the possibility of misinterpretation of the job role. For every section of recruitment, the company follows post recruitment induction and training procedures. It helps the newcomer to grasp their work process and the regulations of the company.

Henri Fayol's management theory 

As per the theory of Henri Fayol's the management of every business organisation should interact directly with the operating field as well as the workers. This theory implies the interaction process of various management personnel to the operating employees and leaders. This theory induces 14 fundamental principles for any management system aiming to be successful. From these principles, the outline of the interaction procedure can be made that consists of five basic managerial operations namely Planning, Organising, Commanding, Coordinating and Controlling. The synchronised workflow of these operations is the key point of this management theory.

In order to execute the business operation efficiently McDonald's has their own organisational structure where they have to implement several stapes of managerial operation for assessing, directing and monitoring. McDonald's involves their management it both planning and arrangement process which also ensures the authenticity of equipment for implementing the plan (Qureshi and Hassan 2013). However, the company involves its leadership as a part of management system where the management team has also indirect access to the operating workforce. In most of the manufacturing fields, especially in food processing section the company involves the management for direct monitoring and directing. However, in controlling system the company mostly relies on the leadership process.

 Along with these discussed theoretical approaches and practices, McDonald's also includes several other strategic approaches, especially in their workforce management model to gain access to quicker organisational change (Lederhausen 2013). Additionally, the company keep a close observation on their franchisees and their execution methods to identify the best fit strategy for them. In this current situation, McDonald's is trying to monitor various strategic operation implemented by other companies to make some recommended changes.  

 

Ansoff matrix of the McDonald Organization

The Ansoff matrix helps the organization to get an overview of their products and determine appropriate strategies for the business. The four factors of Ansoff Matrix Analysis include market penetration, product development, market development and diversification. The mentioned company uses the Ansoff Matrix to focus on the present as well as potential products, markets and consumers.

Market penetration

In spite of being one of the most well known food chain organization of UK, Mcdonald has kept its products same even n this era of changing consumer choice. Some its well-known products are hamburgers, chicken products, cheese burgers, French fries, breakfast items, deserts, soft drink, milkshakes and deserts. However, recently in order to attract the health conscious consumers of UK, the company has begun to offer, wraps, salads and fruit juices to its consumers (Arthaud-Day and Rothaermel 2016).

Product development Strategies

The McDonald Corporation is focusing on providing new innovations to its consumers. The product development strategy of the mentioned organization involves seeking innovation from one market and implementing it in another market. However, this strategy of the organization has minimum amount of risks since one of its product which is highly accepted in one maker may fail to gain the attention of the consumers in another market. However, it has been found that this strategy, till now, has proved to be an effective strategy and hence the number company’s daily existing consumers is approximately 47 million (Poulter 2015).

Market development

The McDonald organization operates its business internationally and the system followed by the organization includes Franchisee FDI System to reach the international market. The company already has 31000 business outlets all over the world and is planning to expand its business in the Middle East and East (Arthaud-Day and Rothaermel 2016). The market development strategies have more risk than Market penetration. However, the strategy followed by the company in expanding its market has proved to be highly successful due to the experience and brand equity.

Diversification

The idea of diversification does not go well with the strategies o the McDonald Company. Since 75 percent of the organization depends on the franchisee system, diversification is not possible.  Keeping aside from Franchisee system McDonald has also proved success in this strategy by owning a majority stake in Chipotle Mexican Grill & Pert A Manger and acquiring Donatos Pizza (Williamson et al. 2013).  McDonald’s adopted both product and market development strategies which was outside the core competencies of the firm. 

Future business strategies of the company

Logistics: McDonald's has a strong reputation for being the best fast-food provider who takes less time to serve their customer compared to other companies. To hold this position the company follows a distinct logistic model for their supply and distribution chain. Approximately 75% of it logistics chains are owned and operated by other companies and franchisees throughout the world. However, only 25% of their supply chain is owned by the company itself (Jacobs, Chase and Lummus2014). This strategic approach towards the global market is being used from 1970, at the beginning of their global market expansion. From the beginning of its global distribution chain, McDonald's has focused on their quick and quality service proving without losing the overall consumer satisfaction level. Additionally, the company also maintains web-line distribution rather than chain distribution. In web-line distribution system, the company has to make more interconnected supply and distribution nodes such as franchisees and warehouses in a web-like structure.

Market segmentation: Recently, the major strategic focus of this company is to attract new customers by implementing strong and effective marketing and promotional practices. McDonald’s is a one of the rare company that is still focusing on traditional promotional approach along with the modern digital marketing and promotions (Scherer, Palazzo and Seidl 2013). It helps to expand their consumer base irrespective of the demographic, national or cultural background of the consumer's base. In more simple term, the company uses multithreaded promotion through TV, Radio, Magazine, Newspaper and even through Online media and Social networks. The traditional promotional positioning helps the company to reach the older consumer segment whereas, the digital and network-based proportioning allows the company to reach the younger customer base successfully. Therefore from the early stage of its development process, the company has focused on larger customer segmentation and targeting, rather than specializing in a particular consumer segment and position.

Production: Product variety is another effective business strategy and market positioning of the company McDonald's. For any product-oriented business larger range of products opens the greater possibility to proper. McDonald's keep their product list updated to ensure the acceptance of the diverse delivery request from the customers. Product availability and diversity are two of the major key strategy that the company is following throughout the decades (Kotler 2015). On the other hand, this strategy sometimes has made the company weak in terms of product specialization and in their targeting strategy by allowing the other specialised competitors to penetrate their consumer base. However, the past and current strategies of McDonald's help them to hold a stable market reputation. On the contrary lack of overall growth can lead to gradual declination within next few years that is making the strategic planning of the company questionable.

Promotion: Marketing and promotion are the outer phase of the business cycle that helps any company to gather information of the market and making suitable approaches to present their product and services to the consumer segment of that selected market.  One of the most effective strategic positioning plan and implementation that McDonald’s is currently pursuing is interacting with their consumers through online and social networks (Collings 2014). Unlike other companies, McDonald's is not highly associated with online activities like customer forums, discussion page and others. In order to beat the competitors and the company is planning for making more strategic implementation promotional activities through the online network and social media base advertisement. In order to recover from different market failures, those came from past generation of consumers, McDonald's is trying to induce this advance promotional and marketing strategies to capture new generation in a short time. They have already made some considerable amount of success in terms of making popular Facebook pages and consumer forums.

Failure recovery: McDonald's has faced a considerable amount of consumer strength declination due to there over obese food production trends. To make the products comparatively cheap and tasty the company often used more fat generating food products as their ingredient of cooking food. Therefore, in this current situation, the company is planning for a change its food processing techniques in order to reduce the obese tendency of their consumers (Ellram and Cooper 2014).  They have already implemented some of the new fat-free dishes to regain its reputation and consumer satisfaction as well. For their future position strategy, the company is more focusing on their quality of products, rather than focusing on making market grabbing price tags for their conventional items.  The company is also improvising updated diet based products that can attract health-conscious customers too. The future trends of positioning strategies of McDonald's clearly show that the company is seeking to attract larger consumer base without affecting their existing loyal consumer base in their national as well as an international market segment. McDonald’s is planning to operates both Company-owned and franchised restaurants with more diverse and distributive network management. For outbound logistics Macdonald’s is planning to operate multiple other distribution methods apart from sit-down restaurants, ski-thru, drive-thru and counter-service outlets.

Conclusion

From the above discussion it can be said that, for business strategies and implementation, initiatives are taken on the basis of the resources available and after analyzing the internal as well as the external environmental factors in which the company competes.  McDonalds is an international company famous for its hamburgers and their food chain is also popular for chicken products, cheeseburgers, various breakfast items, French fries, milkshakes, soft drinks, wraps and desserts. With the help of the strategic management tools, McDonalds can understand its strength, opportunities as well as weaknesses and threats with respect to their external environment and regulators. Competitive analysis can help the company to identify the most suitable marketing policy. Apart from that each department of McDonald’s such as marketing, sales, finance, production, logistics and others have their individual role in strategic management and the implementation. The company also implements some strategic theories in their internal and external business operations.

Recommendation

In order to deal with the threats and weaknesses of the company, the following recommendations should be followed by the McDonald Company.

  1. Considering the fact that the fast food market of UK is highly saturated, McDonald should consider expanding its market in the countries of Middle East and East where the competition faced by the company will be comparatively low. For instance, Japan has very few outlets of fast food chain and hence if the McDonald organization expands it s business to the Middle East, it will definitely gain competitive advantage in the Japanese market.
  2. In order to deal with the health consciousness of the UK Consumers, the company should incorporated organic food products and freshly made fruit juices as option for healthy snacks. For instance, Subway, one of the major competitors of McDonalds in the UK fast food industry, has introduced low fat, vegetable stuffed sandwiches in the UK market to attract the health conscious consumers. McDonald should also work on lowering the fat content of its products in order to gain competitive advantage over its consumers in UK (Wrenn and Mansfield 2014).
  3. In order to retain its employees, McDonald should concentrate on improving the work life balance of the employees. For this, various facilities along with effective training should be provided to the employees by the organization.
 

References:

Arthaud-Day, M. and Rothaermel, F. 2016. McDonald's Corporation. [online] Hbr.org. Available at: https://hbr.org/product/mcdonalds-corporation/MH0037-PDF-ENG [Accessed 21 Apr. 2018].

Beske, P., Land, A. and Seuring, S., 2014. Sustainable supply chain management practices and dynamic capabilities in the food industry: A critical analysis of the literature. International Journal of Production Economics, 152, pp.131-143.

Collings, D.G., 2014. Toward mature talent management: Beyond shareholder value. Human Resource Development Quarterly, 25(3), pp.301-319.

Courtney, H., Lovallo, D. and Clarke, C. (2013). Deciding How to Decide. [online] Harvard Business Review. Available at: https://hbr.org/2013/11/deciding-how-to-decide [Accessed 17 Apr. 2018].

  1. Dobbs, M., 2014. Guidelines for applying Porter's five forces framework: a set of industry analysis templates. Competitiveness Review, 24(1), pp.32-45.

Ellram, L.M. and Cooper, M.C., 2014. Supply chain management: It's all about the journey, not the destination. Journal of Supply Chain Management, 50(1), pp.8-20.

Gold, S., Hahn, R. and Seuring, S., 2013. Sustainable supply chain management in “Base of the Pyramid” food projects—A path to triple bottom line approaches for multinationals?. International Business Review, 22(5), pp.784-799.

Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley & Sons.

Jacobs, F.R., Chase, R.B. and Lummus, R.R., 2014. Operations and supply chain management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.

Jarillo, J.C., 2013. Strategic networks. Routledge.

Kotler, P., 2015. Framework for marketing management. Pearson Education India.

Lederhausen, M. 2013. What McDonald’s Can Teach Us About Recovery. [online] Harvard Business Review. Available at: https://hbr.org/2009/07/what-mcdonalds-can-teach-us-ab [Accessed 17 Apr. 2018].

Leekha Chhabra, N. and Sharma, S., 2014. Employer branding: strategy for improving employer attractiveness. International Journal of Organizational Analysis, 22(1), pp.48-60.

McDonald, M. and Wilson, H., 2016. Marketing Plans: How to prepare them, how to profit from them. John Wiley & Sons, pp. 67-69

McGonigle, D.F., Harris, R.C., McCamphill, C., Kirk, S., Dils, R., Macdonald, J. and Bailey, S., 2012. Towards a more strategic approach to research to support catchment-based policy approaches to mitigate agricultural water pollution: A UK case-study. Environmental Science & Policy, 24, pp.4-14.

Meyer, P., 2015. McDonald’s Marketing Mix: 4Ps Analysis. Panmore Institute, pp. 124-129

New, S. 2015. McDonald’s and the Challenges of a Modern Supply Chain. [online] Harvard Business Review. Available at: https://hbr.org/2015/02/mcdonalds-and-the-challenges-of-a-modern-supply-chain [Accessed 21 Apr. 2018].

Pomeranz, Y. ed., 2013. Food analysis: theory and practice. Springer Science & Business Media, pp. 23-34

Poulter, S. 2015. The 'bespoke' Big Mac takes on gourmet rivals. [online] Mail Online. Available at: https://www.dailymail.co.uk/news/article-3212160/The-bespoke-Big-Mac-takes-gourmet-rivals-McDonald-s-fans-use-touchscreens-remove-add-ingredients-burgers.html [Accessed 21 Apr. 2018].

Qureshi, A. and Hassan, M., 2013. Impact of performance management on the organisational performance: An analytical investigation of the business model of McDonalds. International Journal of Academic Research in Economics and Management Sciences, 2(5), p.54.

Scherer, A.G., Palazzo, G. and Seidl, D., 2013. Managing legitimacy in complex and heterogeneous environments: Sustainable development in a globalized world. Journal of Management Studies, 50(2), pp.259-284.

Uggla, H., 2014. Make or buy the brand: Strategic direction of brand management. Strategic Direction, 30(3), pp.1-3.

Williamson, D., Cooke, P., Jenkins, W. and Moreton, K.M., 2013. Strategic management and business analysis. Routledge.

Wrenn, B. and Mansfield, P.M., 2014. Marketing planning guide. Routledge.

Yunna, W. and Yisheng, Y., 2014. The competition situation analysis of shale gas industry in China: Applying Porter’s five forces and scenario model. Renewable and Sustainable Energy Reviews, 40, pp.798-805.

Download Sample

Get 100% money back after download, simply upload your unique content* of similar no. of pages or more. We verify your content and once successfully verified 100% value credited to your wallet within 7 days.

Upload Unique Document

Document Under Evaluation

Get Credits into Your Wallet

*The content must not be available online or in our existing Database to qualify as unique.

Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2020). Strategic Management. Retrieved from https://myassignmenthelp.com/free-samples/mgt4023-strategic-management.

"Strategic Management." My Assignment Help, 2020, https://myassignmenthelp.com/free-samples/mgt4023-strategic-management.

My Assignment Help (2020) Strategic Management [Online]. Available from: https://myassignmenthelp.com/free-samples/mgt4023-strategic-management
[Accessed 07 July 2020].

My Assignment Help. 'Strategic Management' (My Assignment Help, 2020) <https://myassignmenthelp.com/free-samples/mgt4023-strategic-management> accessed 07 July 2020.

My Assignment Help. Strategic Management [Internet]. My Assignment Help. 2020 [cited 07 July 2020]. Available from: https://myassignmenthelp.com/free-samples/mgt4023-strategic-management.


If you have question in your mind like ‘what is a thesis paper’ ask experts from MyAssignmenthelp.com. They will give you a complete guideline on it and also will provide you with some tricks to do an essay efficiently. They can also show you some examples of a thesis which will provide clarity. If you want better benefit than just seeing thesis examples, you can ask our experts to write your thesis paper for you. We have some of the best paraphrasing tools that will scan your paper and make it flawless at the end of the day.

Latest Management Samples

PO4003 International Relations For Political Or Ideological Perspectives

Download : 0 | Pages : 8
  • Course Code: PO4003
  • University: Griffith University
  • Country: Australia

Answer: Terrorism can be referred as undiscriminating violence, which is performed intentionally to spread terror among citizens of a country. Terrorists apply this strategy for fulfilling their demand from the financial, religious, political or ideological perspectives. In recent world, reducing terrorism has become an important issue for policy makers of both developed and developing countries (Frey 2018). This phenomenon is also true for the ...

Read More arrow

HCT145 Cardio Respiratory And Pathophysiology

Download : 0 | Pages : 16

Answer: Introduction Atherosclerosis is a worldwide prevalent disease affecting a major portion of the population leading to morbidity and even death (Schelbert 2010). Though the condition is prevalent amongst aged, a majority of the young proportion of the population is also affected by it. Affected patients need medical intervention in form of either surgery or therapy to lower LDL levels in bloodstream. The scope of this analysis incl...

Read More arrow

PUBH8545 Advanced Analysis Of Community Health Data And Surveillance In Public Health

Download : 0 | Pages : 3
  • Course Code: PUBH8545
  • University: Walden University
  • Country: United States

Answer: Introduction The assignment deals with the analysis of the research article, titled, “Health big data analytics: current perspectives, challenges and potential solutions” by Kuo et al. (2014). The article is focused on the big data use in the health care.  The objective of the paper is to discuss the characteristics of the big data of health and its challenges. The researcher aims to identify the solution for health b...

Read More arrow Tags: Australia Silver Spring Management University of New South Wales 

AFA100 Introductory Financial Accounting

Download : 0 | Pages : 3

Answer Introduction The main purpose of this memo is to point out the internal control weaknesses which are present in the business of Helmut’s Wurst Inc. One of the weakness in the policies of the company is that the debtor policy of the company. The company allows credit sales of its food products items which are purchased in bulk and no fixed time period is set for the collection of such debts. The company is in tremendous needs of a...

Read More arrow

QNM222 Business Statistics01

Download : 0 | Pages : 3
  • Course Code: QNM222
  • University: Seneca College
  • Country: Canada

Answer: Answer 1 Hypothesized mean mass of all bags (µ) = 50 kg Sample mean mass of bags  = 48.18 kg Standard deviation of the sample masses  = 3 kg Sample size (n) = 10 bags Degrees of freedom = 9 Type of test = Upper tail test To test at 1% level of significance, whether the mean mass of the bags is less than 50 kg, the following hypothesis can be framed: The test statistic to test the above hypothesis can be give...

Read More arrow
Next
watch

Save Time & improve Grade

Just share Requriment and get customize Solution.

question
We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits

1,356,976

Orders

4.9/5

Overall Rating

5,080

Experts

Our Amazing Features

delivery

On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.

work

Plagiarism Free Work

Using reliable plagiarism detection software, Turnitin.com.We only provide customized 100 percent original papers.

time

24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.

subject

Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.

price

Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

134 Order Completed

95% Response Time

Thomas Nelson

MS in Information Systems Technology with Specialization in Database Administration

New Jersey, United States

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

234 Order Completed

100% Response Time

Samantha Ji

PhD in Chemistry with Specialization in Organic

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1896 Order Completed

95% Response Time

Herman Berens

MSc in Psychology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

798 Order Completed

97% Response Time

Benjamin Blakeman

MSc in Medical Technology

London, United Kingdom

Hire Me

FREE Tools

plagiarism

Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.

essay

Essay Typer

Get different kinds of essays typed in minutes with clicks.

edit

GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.

referencing

Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.

calculator

Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability

1

1

1

Your Approx Earning

Live Review

Our Mission Client Satisfaction

I\'m very pleased with my dissertation report. My Assignment Help was very helpful, and they were quick in response to every question asked.

flag

User Id: 364796 - 07 Jul 2020

Australia

student rating student rating student rating student rating student rating

i got a really good grade, im really happy with the resolution i got also the price was very good

flag

User Id: 343054 - 07 Jul 2020

Australia

student rating student rating student rating student rating student rating

Good solution for my statistics final project. It met all the requirements and helped me get a good grade.

flag

User Id: 429802 - 06 Jul 2020

Australia

student rating student rating student rating student rating student rating

Thanks you all for everything. I were in a hard time with getting my assignment done and i really thankful for it.

flag

User Id: 452417 - 06 Jul 2020

Australia

student rating student rating student rating student rating student rating
callback request mobile
Have any Query?