The chief purpose of the paper is to search and locate ten academic sources that will further aid in the proposal work, followed by the two assessments, i.e. the Assessment . The work is based on the successful implementation of the digital communication strategy within an entity. The communication strategy chosen for the evaluation is the “Using Social Media in the workplace to communicate”
Treem, J., & Leonardi, P. (2013). Social Media Use in Organizations: Exploring the Affordances of Visibility, Editability, Persistence, and Association. Annals Of The International Communication Association, 36(1), 143-189. doi: 10.1080/23808985.2013.11679130
The article states that the use of the social media technologies leads to the four different and consistent affordances that are visibility, edit ability, persistence, and association. The article makes use of the affordance approach to describe the utilities yielded by the social media technologies in the organisations. The article accords that the visibility of the knowledge has increased by the use of the social media, including the meta-knowledge and the activity streams. The article further stresses on the three communication processes development by the use of the social media that are the socialization, information sharing, and power relations. The article makes use of the comprehensive study, but there is a lack of diagrammatic representation and the numerical data. The study is mainly based on the theoretical reviews. The purpose of the selection of the article for the review was the description of the various aspects from the scratch and the detailed review.
Baruach, T.D. (2012). Effectiveness of social media as a tool of communication and its potential for technology enabled connections. International Journal of Scientific and Research Publication. 2(5).
The paper accords that the use of the emails has altogether set a new benchmark on the corporate communications. The work further makes an analysis using the qualitative and the quantitative techniques, in addition to the survey method and the observation methods to study the role of the social media in the communication within an enterprise. The detailed study is quite evident in the form of the graphs and the charts, which makes it easy for the readers to understand the same. The work further states that the use of the collaboration techniques had led to the ease in the different corporate functions such as sharing and spreading of the important information, meetings among the members, the sharing of the opinions and many more. The real time sharing is what makes the social media, an efficient tool for the corporate communications.
Leonardi, P. M. (2017). The social media revolution: Sharing and learning in the age of leaky knowledge. Information and Organization, 27(1), 47-59.
The work is prepared after the collection of the data from the employees of a financial service firm. The work thus states the importance and the role of the social media techniques in the modern enterprise, in different departments and the activities. The authors shed light on the differences in the traditional method of communication, which involved the time and effort consuming techniques such as the documentation, physical appearance and more. Thus social media and modern techniques are a means of motivation of the effective and timely communication for the employees. However, the article is more focussed on the area of the concern that is the potential leakage that can take place while the information is being shared. In addition, the work states that the information repository is an important tool for knowledge sharing, and the organisation can share and access knowledge from the same. This aids in effective and efficient information sharing.
Parveen, F., Jaafar, N. I., & Ainin, S. (2015). Social media usage and organizational performance: Reflections of Malaysian social media managers. Telematics and Informatics, 32(1), 67-78.
The paper makes use of the qualitative approach and interviews six social media managers of different organisations set up in different industries, to study the impact of the use of the social media on the organisational communication performance, as a whole. The different industries considered were the telecommunications, airlines, manufacturing, consumer products, and the banking. Thus, the article based on the interview states that the social media usage in an entity enhances the advertising, promotion and branding of the products within and outside the organisation, building the customer and the employee relations, information search and many more. The work makes use of the press articles and the tables, which shows the comprehensive study conducted. The work also sheds light on the fact that there are several legal, regulatory and the disclosure requirements, which should be taken care of before the implementation of the social media tools in the entities.
Leonardi, P. M., Huysman, M., & Steinfield, C. (2013). Enterprise social media: Definition, history, and prospects for the study of social technologies in organizations. Journal of Computer-Mediated Communication, 19(1), 1-19.
The work analyses and states the use of the enterprise social media platform within the organisations for the communication among the employees and the management. The paper reviews the historical aspects of such communication channels, as well as the future prospects. In addition, the article analyses the use of the social media, in the context of being a “leaky pipe” and the “echo chamber,” where the information that is to be passed on can go into unwanted hands and also the likeminded people can be brought together to avoid the conflicts of the ideas and the opinions. However, as stated by the article, there are a number of barriers affecting the communication processes in an organisation. These are the language barriers, development of disingenuous relationships, and more. The absence of the diagrams and the charts makes the reading lengthy; however, the choice of language is simple. The article concludes that there is a wide scope for the study of the use of social media and the improvements in the same for the enterprises.
El Ouirdi, A., El Ouirdi, M., Segers, J., & Henderickx, E. (2015). Employees' use of social media technologies: a methodological and thematic review. Behaviour & Information Technology, 34(5), 454-464.
The article accords that the use of the social media is a means for the improvement of the horizontal and vertical communication channels in the modern global entities. The work is a detailed review and analysis that has been conducted with the help of the 66 articles, on a range of topics as related to the use of the social media tolls within the organisations. These articles are based on the topics such as the human resource management, knowledge management, legal and the political aspects and the social media as a learning tool. Thus, the framework of proper and detailed guidelines is essential for the implementation. In addition, the article supports the view that the there is an enhancement in the peer support and thus the motivation levels of the employees of the organ8sations that makes use of the modern communication strategies. The benefits to the top management are in the form of the cutting on the cost and the time, and thus an overall improvement in the communication budget.
Stamati, T., Papadopoulos, T., & Anagnostopoulos, D. (2015). Social media for openness and accountability in the public sector: Cases in the Greek context. Government Information Quarterly, 32(1), 12-29.
The above stated article is set on the analysis and the studies conducted in the public sector organisations in Greece that are being managed by the government. Thus, the use of the government social media is the point of the study. The article thus accords that the social media tools are essential for the improvement in the accountability and the transparency, which is the prime necessity of the public sector organisations. Thus, the interviews were conducted in order to gather the information from a range of the policy makers, regulators and the strategic managers of these entities. The article can be said to be a comprehensive study because a wide literature has been reviewed and the conclusions are drawn on the basis of the five principles of openness as are stated in the Greek context of management. The same is presented in the form of tables as well, which makes it easy to understand for the readers. The findings of the study states that apart from improving the responsibility and the work culture for the employees; the social media tools also increases the citizen participation and the reduction of corruption by increase of the transparency.
Haddud, A., Dugger, J.C., & Gill, Preet. (2016). Exploring the impact of Internal Social Media Usage on Employee Engagement. Journal of Social Media for Organizations, 3(1).
The study is set in the context of the North American operations of a multinational organisation. The study was conducted on about 1600 employees. Thus, detailed intervie2s form the base of the analysis. The work highlights that the social media tools in an organisation not only lead to the improved communication channels, but also lead to the other benefits such as the employee retention, employee motivation, employee engagement, collaboration in the working, innovative practices, and many more. An important fact that has been brought up by the study is that the success of the organisations in the modern times largely depends on the use of the social media for communications, and the same is visible in the success of the Fortune 500 companies as well. These companies have been consistently using the social platforms for internal and external communications.
Ruck, K., & Welch, M. (2012). Valuing internal communication; management and employee perspectives. Public Relations Review, 38(2), 294-302.
The work states that the importance of communication channels can be assessed in terms of the economic pressures as well. The work makes use of the review of the 12 assessment studies, in the year 2004- 2010, based on the academic and the consultancy context. The findings have been depicted in the form of tables which makes ease of understanding as well as comparing the data stated therein. The text of the work is short and crispy and this is what makes it an interesting read. The reason for the selection of the articles is that it presents both the management and employee perspectives for the social media and internal communications.
Linke, A., & Zerfass, A. (2011). Internal communication and innovation culture: developing a change framework. Journal of Communication Management, 15(4), 332-348.
The study focusses on the point that the use of the social media can accelerate the change management within the enterprise. This is done by the implementation of the innovation culture. The first phase of the study is based on the review of the research and the existing literature. The graphical analysis and analytical reasoning follow this up. The results are further analysed and presented in the form of line charts. Finally, the work concludes that the relevance of the social media tools in the internal communication varies as per the different requirements of the job role of the employees. Thus, the work is a combination of theoretical and analytical aspects.
From the discussion conduced in the previous parts, it can be stated that there are various facets to the use of the social media for the internal communications. There exist a large number of benefits of the same, but the regulatory requirements, must also be complied with. In addition, the performance levels may vary depending upon a large number of external and theoretical factors.