A proposal is that document which includes the outline of report and prescribes its objective. The overall aim of proposal is to give the picture of whole scenario in concise form (O'Leary, 2018). The issues related to cost and resource is faced by the researcher during the time of research. In this way, proposal serves a draft in order to complete the report. In the next assessments, report will further present the report will further explain the role and importance of social media at the workplace. In order to implement the strategy of social media, L’Oreal organization is chosen. Further, the proposal will explain some issues that social media causes in the workplace. In this way, it contains some useful information that will be included in the report.
It contains the general information related to the topic so that the reader get to know the information regarding the topic discussed further. All the gathered evidences help in getting the useful information regarding the role of social media in communicating at workplace. All the evidences states that social media plays an important role in workplace communication. By effectively using the social media, organizations can contact with different department at the same time. It is fastest mode of sharing the ideas, information and knowledge. Cardon & Marshall, (2015), states that digital communication has become essential in 21st century. The research was conducted on books, journals, as well as websites.
Context of the organization
L’Oreal organization is chosen for implementing the social media strategy. It is world’s biggest cosmetic company that deals in various activities such as skin care, hair colour, perfume, sun protection, men’s skincare, makeup and hair care. It is French company headquartered in Clichy. It is serving millions of customers all over the world by its product. It has high quality products with luxury brands (L’Oreal, 2018). Due to the highest cosmetic brands, it effectively uses innovative technologies, research for serving men, women, and children. L’Oreal effectively uses the social media through which it has wider customer base all over the world. There are different social media sites are used by L’Oreal including Twitter, Facebook, intranet, and Yammer. With the help of these sites, employees come to know about various updated news and information that are necessary (Fuchs, 2017). In addition to the advantages of social media, it also has some disadvantages that require to be address by the organization for effective communication.
The next assessment of the report is divided into different section so that the reader better understands it. Through report, reader will know the concept and importance of social media. The report will begin with the introduction section in which the concept of social media will be discussed. In this section, all the evidences are considered that assists in completing the task. Social media is that technique that helps in transferring of knowledge, ideas, and information’s. Further, the discussion is carried on the role of social media in business. In this section, importance of social media is presented. Moving further, social media role in chosen organization L’Oreal is being discussed. It also explained the problems that social media causes in the workplace. Based on these problems, recommendations are suggested.
Cardon, P.W. & Marshall, B. (2015) The hype and reality of social media use for work collaboration and team communication. International Journal of Business Communication, 52(3), pp.273-293.
Fuchs, C. (2017). Social media: A critical introduction. London: Sage.
L’Oreal. (2018). Overview. Retrieved from: https://www.lorealparisusa.com/about-loreal-paris/overview.aspx
O'Leary, Z. (2018). Research Proposal: Little Quick Fix. London: SAGE.