Apple emphasizes on designing, manufacturing and sells personal computers. Also the main focus of the company is on offering mobile communication services and the digital players. Hardware, software networks solution are provided by the company to its users. Products of the company are sold on the global platform like through retail stores, online stores and also to the third party wholesalers. There are many models of the company like iPhone, iPod. Apple is founded in California in 1977. The company has the ability to design and manufacture the operating system.
Apple is considered one of the largest companies in the technology sector. The company has faced many issues due to changes that take place in political policies. In Australia, there are issues which are faced like income disparity. It has negatively affected the growth of the company in the market. In context to import and export it has been evaluated that Australia needs to focus on diversification in its export and import destination so that growth can be achieved easily (Kushida, 2015).
In the context of the economic factor, it has been analyzed that if labor enhances in Australia then the company have to invest in manufacturing products. Apple has also faced problem issue due to high competition level and market share of the company has been reduced. The recession is one of the reasons which have affected the profits of the company in a negative manner.
In this emphasis is mainly on the lifestyle of the society which is related mainly with sales of the premium products. The factor of lifestyle also affected the people choice of smartphones. There are many features of Apple products which does not suit the buyers of Australia. The buyers of apple are mostly rich and young. It is important for the company to focus on the taste and preference of the customers.
The company has the opportunity to offer cloud-friendly devices and apps. The competitors of the company in the Australian market are Google and Samsung which have substituted the services of the products. The company tries to offer innovative products to the customers so that growth can be achieved in the market. It also gives a positive impact on the overall profitability level of the company (Khan, Alam & Alam, 2015).
In the present situation, the company has considered high regulatory services which are given through Apple Pay. The company also offers financial services which have enhanced legal actions.
Intellectual property and patent concerned with regulations can be a challenge for many players. The company has also faced a design-related patent challenge from a small startup in 2016. Apple has also invested 6.04 billion in Research and development and pressure is faced by the company to give back the money to shareholders (Lockamy III, 2017).
The company is facing an issue if discarding the electronic junk that is taken into consideration in non-working position. The issue related with discarding of lithium batteries is also analyzed. It has cost the company a huge expense in relation to discarding the batteries. Due to enhancement in the global warming rate the company has faced the issue of transoceanic shipping in context to Apple chain supply.
Khan, U. A., Alam, M. N., & Alam, S. (2015). A critical analysis of internal and external environment of Apple Inc. International Journal of Economics, Commerce and Management, 3(6), 955-961.
Kushida, K. E. (2015). The politics of commoditization in global ICT industries: a political economy explanation of the rise of Apple, Google, and industry disruptors. Journal of Industry, Competition and Trade, 15(1), 49-67.
Lockamy III, A. (2017, July). An examination of external risk factors in Apple Inc.’s supply chain. In Supply Chain Forum: An International Journal (Vol. 18, No. 3, pp. 177-188). Taylor & Francis.