$20 Bonus + 25% OFF
Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!

MGT5STR Strategic Management For ASX 200 Public Listed Company

tag 0 Download11 Pages / 2,523 Words tag Add in library Click this icon and make it bookmark in your library to refer it later. GOT IT
  • Course Code: MGT5STR
  • University: La Trobe University
  • Country: Australia


1. Identify an Agribusiness operating in Australia.
2. Identify its business units and products and services lines.
3. Identify its business revenue units and discuss the importance of the largest of these revenue units.
4. Analyse the Agribusiness’ external environment.
5. Discuss its political, economic, social, technological, environmental and legal operating environment.
6. Analyse the Agribusiness’ internal organisation.
7. Discuss its resources, capabilities, core competencies and competitive advantages.
8. Make recommendations for the future strategic direction of the selected Agribusiness. 15%
9. Write the report in English with structured sentences that conform to academic writing guidelines.



Agribusiness is a major sector in Australia with contributing a substantial amount in the international investment and gross income of Australia. Dr. Corran McLachlan, who was one of New Zealand’s richest men, founded the A2 Milk Company in 2000. The organization was formerly known as A2 Corporation Limited that commercializes intellectual property associated with a2 milk products such as infant formula. It was later renamed as A2 milk company that an ASX 200 public listed company. They operate its activities in several countries such as Australia, the United Kingdom, China, and the United States. They are more concentrating on nutritional products, experience strong growth through sales capabilities, and has expanded the U.S. market (Esty and Fisher, 2019)

Their main vision is to be a smart and innovative choice for daily nutrition. They maintain consistently high quality branded products that are diversified into Australia fresh milk into nutritional products. Their ambition is to be the most attractive nutritional company, which fulfills their developing digestive health needs. It has been recognized that the company is achieving substantial gains in revenue and earnings in the 2017 financial year at $300 million. They are continuing their growth capabilities and planning to broaden its organizational capabilities into other global markets (Pal et al., 2015). In the following, an effort has been made to discuss the business units of the A2 milk company. In addition, the discussion has been made on the external environment and determination of internal competitiveness of A2 Milk Company. 


Business units and product lines

It is stated that A2 Milk Company is having a broad number of business units in the Australian market involving food supplies under the A2 premium fresh milk brand, consumer section under Australian infant formula brand with 32% market share, and daily ingredients supplied through A2 protein. They are diversifying their market business units, which are assisting them in catering to a different assortment of consumer segments. 

(T1 2016 MPK732 Marketing Management, 2019)

As per the figure above, it has been stated that sales of A2 milk in Australia has increased by 48% as compared to 2011. It is also noted that sales have been increased by more than 90% in these subsequent two years.  

Under the section of consumer segment, A2 Milk Company is delivering a wide assortment of products such as A2 MilkTM Full Cream, A2 MilkTM Light, A2 MilkTM Full Cream Milk Powder, and Premium A2 MilkTM powder with Manuka honey, which is completely free of A1 protein. This denotes that A2 Milk Company is targeting diverse customer needs in the agriculture sector with its different product portfolio. Among all their products, Premium A2 MilkTM powder is the largest selling brand in the Australian market (Mucchetti and Zambrini, 2017). 


Business revenue units 

The major revenue units for A2 Milk Company are their food supply, consumer, and ingredient supply distribution. The largest revenue units are consumer division, which is due to the reason that the infant formula brand is attaining a great percentage of market share and continues to grow its market position (Banerjee, 2018).     

External environment 

The PESTEL analysis of A2 Milk Company has been described below to understand the bigger picture of the market environment.

Political factors

It is stated that government regulations and policies are said to be an influence on the decision of farmers. Various government regulations could be in favour of A2 Milk Company. In 1986, the ministry of government supported the new market schemes that are utilized to make the A2 Milk Company. From the era of 1986 to 1992, support of export was carried down to 22% form 45.6% as they were facing the issues of competitive parity. By late 2000, every state had achieved regulatory arrangements that could permit them to develop the A2 Milk products in the market. In addition, A2 Milk Company was allowed to set its own prices by enabling an adequate supply of milk. This also stated that the state was given the power of set price as well as negotiate the quotas in order to ensure that the supply is reliable. They should give the capability to control the prices with the dairy industry. The Australian Industry Council and the leaders of dairy farmers claimed that deregulation has assisted in increasing the production of milk. It did not meet the expectations of customers as it brought down from 6.4 million tonnes to 2.5 million tonnes (Kian and de Souza, 2017).    

Economic factors

The economic factor which affects the A2 Milk Company in Australia, is the purchasing power. It is quite evident that it is milk, which is a vital part among Australian consumers and makes purchases irrespective of their economic situation. As the consumer of Australia has high purchasing power so the price of A2 Milk products is also high. The trends of consumption per capita income have been constant in Australian economy irrespective of preferences of the customer. There is also the fact that there is high purchasing power and developing demand in Australia as a comparison to the China market. The A2 Milk Company still succeed in the market irrespective of the fact that demand is growing rapidly. In 2012, 48 billion liters of milk has been consumed by China’s consumers as they take milk products from Australia. It is to be stated that after A2 Milk Company was registered on ASX its share gone up to 200% and stock prices up to 650% (Duarte-Vázquez et al., 2018). 


Social factors  

The social factors have also a major effect on the A2 Milk products. The consumption trends of Australia consumers are rapidly changing as their tastes and preference are evolved. The health issues are a major factor as consumers have multicultural influences considering food consumption. A2 Milk Company follow this trend as it produces with A2 milk protein and selling skim milk products as a new development. The overweight issue in Australia has been still high and continued to rise at a high rate i.e. 69% men and 54% women respectively. It has been stated that A2 Milk Company utilizes nutritional milk which is pure and organic as their competitors also give a tough fight by producing infant baby formula like A2 (Tavana, Yazdani and Di Caprio, 2017).  

Technological factors

The technological improvement like fat testing was introduced by the A2 Milk Company in Australia and several other companies also to test the fat level in the milk products. They have now transformed into a commercially innovative market with the changing needs of customers. The initiation of fat testing assists them in building healthy trends so that Australian consumers start embracing. The A2 Milk Company also deliver natural and organic products that do not incorporate genetic engineering and technological process (Priyadarshini et al., 2018). 

Environmental factors

The environmental factors that influence the A2 Milk Company in Australia are the current weather condition which might considerably manage the transportation of the assets and finished product. These organizations that develop an extremely vast amount of waste might require to manage their environmental habits and contribute to maintaining the prices as well as quality so that more and more customer can be generated (Chia et al., 2018). 


Legal factors

The legal factors affecting the A2 Milk Company is the intellectual property laws to protect the patent of the organization. It is stated that if there is a chance of stealing data then A2 Milk can lose its competitive edge and profitability. It is also to make sure that the A2 Milk is treated fairly and opportunities are to be given regardless of ethnicity, gender or religion. Health and safety laws also affect the A2 Milk Company by executing the proper regulations in order to ensure a certain level of quality to keep the customers safe (Duarte-Vázquez et al., 2018). 

Determination of internal competitiveness 

The internal organization of the A2 Milk Company is continuing to develop international intellectual property rights as proprietary processes, patents, and trademark with respect to A2 MilkTM products. The internal competitiveness of A2 milk company involves human resource management, strategic location, resource effectiveness, which assist in achieving competitive edge and profitability (Mahmoodani et al., 2018).

Resource Capabilities

It is stated that there are many resource capabilities being recognized for A2 Milk Company. The major resource capabilities are market diversification, which refers to the fact that the customer plays a great significance to the personalized services and traditional store so they should develop maximum resources to open their outlets. They need to analyze the cost-benefit analysis of each distribution channel and compared with the resource capabilities of the organization. The A2 Milk Company need to develop an effective distribution plan and ensure that it satisfies the market effectively and deliver the products that will meet the preferences of the customer. Another major capability is brand awareness, which stated the fact that the A2 Milk Company delivers an opportunity in order to interact with the customers and establish a cordial relationship with the customers to achieve positive recognition form them (Portillo-Tarragona, et al., 2018).

Core Competencies 

The core competency of the A2 Milk Company is their diversified target audience, which is divided into narrowly and specifically defined groups. They have diverse business units with different product range, which allows A2 Milk Company to satisfies the customers locally and internationally in the manner to stay ahead in the market. Another core competency is their international existence, which is diversified into China, United States, Australia, New Zealand, and a number of emerging markets in Asia. It further assists in developing the position to become an international brand. The A2 Milk Company maintain the social as well as the financial status of the farmers in order to make sure that more innovative products could be delivered to the customers (Ormrod, 2015).  

Competitive advantage

The value chain analysis of the A2 Milk Company is-

  • Competitive advantage sources- It is to be stated that by evaluating the value chain analysis of the A2 Milk Company various sources of competitive advantage could be recognized. They operate all the activities in a manner that shares relatedness to a great extent.
  • Inter-relationship and dependencies- The A2 Milk Company recognize diverse internal as well as external linkages between activities with the help of the value chain. The internal linkage is between the same organizational units and on the other hand, external linkages are between business units of same or diverse firms. Therefore, these interrelationships can take competitive benefit along with joint optimization and collaboration (Nystrom and Winston, 2016).
  • Improved flow of material- It is to be stated that the effective execution of value chain analysis of the A2 Milk Company can provide new opportunities and find new ways to attain productivity. This can also improve the flow of material due to sales forecasting and demand of the customers. It is to be noted that customers give a quick response with respect to product-related information, which can depict the major significance of the competitive advantage (Ziggers et al., 2017).


  • It is to be recommended that the A2 Milk Company should price differentiation strategy, which is helpful for the organization so that they can charge a different price for the milk products by majorly concentrating on quality of the milk products.
  • The A2 Milk Company should also expand its milk products in diverse countries in Asia as they adopt the product diversification strategy, which gives a better chance to diversify business by developing a new venture.
  • It is also recommended that they should majorly focussing on enhancing customer experience and attract them through innovative products, which lead to profitability and growth of the company in future (Bathaei et al., 2019).


In conclusion, it has been stated that the A2 Milk Company produces highly nutritious products that are identified into A1 and A2 protein, which is different from cow milk. They are dealing with various external factors in the Australian market, which assists in analyzing the competitive advantage as well as economic opportunities. In the above, the discussion has been made on the internal competitiveness of the A2 Milk incorporating resource capabilities, core competencies, and competitive advantage are being recognized. It is to be stated that internal competitiveness helps in effectively dealing with the external factors and enhancing the market share. Their external factors favour operations of A2 milk as high purchasing power in order to continue its growth in the few decades. 



Banerjee, S. (2018) A2 Milk: The Unknown Story About a Milk Protein. Acta Scientific Nutritional Health, 2, pp.28-31.

Bathaei, A., Mardani, A., Baležentis, T., Awang, S.R., Streimikiene, D., Fei, G.C. and Zakuan, N. (2019) Application of Fuzzy Analytical Network Process (ANP) and VIKOR for the Assessment of Green Agility Critical Success Factors in Dairy Companies. Symmetry, 11(2), p.250.

Chia, J., McRae, J., Enjapoori, A., Lefèvre, C., Kukuljan, S. and Dwyer, K. (2018) Dietary Cows’ Milk Protein A1 Beta-Casein Increases the Incidence of T1D in NOD Mice. Nutrients, 10(9), p.1291.

Duarte-Vázquez, M.A., García-Ugalde, C.R., Álvarez, B.E., Villegas, L.M., García-Almendárez, B.E., Rosado, J.L. and Regalado, C., (2018) Use of urea-polyacrylamide electrophoresis for discrimination of A1 and A2 beta-casein variants in raw cow's milk. Journal of food science and technology, 55(5), pp.1942-1947.

Esty, B. and Fisher, D. (2019) The a2 Milk Company. HBS Strategy Case, 44(7), pp.719-424.

Kian, L.C. and de Souza, R. (2017) Utilizing Excess Capacity in Last Mile Using 4 th Party Milk Run. In 2017 6th IEEE International Conference on Advanced Logistics and Transport (ICALT), 56(3), pp. 127-132.

Mahmoodani, F., Perera, C.O., Abernethy, G., Fedrizzi, B. and Chen, H. (2018) Lipid oxidation and vitamin D3 degradation in simulated whole milk powder as influenced by processing and storage. Food chemistry, 261, pp.149-156.

Mucchetti, G. and Zambrini, A.V. (2017) Milk Quality and Processing. Advances in Dairy Products, 23(8), p.147.

Nystrom, J. and Winston, D.R. (2016) A2 milk marketing and human health. Journal of Animal Science, 94, pp.18-18.

Ormrod, N.G. (2015) Business Models: A Unit of Analysis for Company Performance. Sustainable development, 63(7), pp.32-78.

Pal, S., Woodford, K., Kukuljan, S. and Ho, S. (2015) Milk intolerance, beta-casein and lactose. Nutrients, 7(9), pp.7285-7297.

Portillo-Tarragona, P., Scarpellini, S., Moneva, J., Valero-Gil, J. and Aranda-Usón, A. (2018) Classification and measurement of the firms’ resources and capabilities applied to eco-innovation projects from a resource-based view perspective. Sustainability, 10(9), p.3161.

Priyadarshini, A., Rajauria, G., O'Donnell, C.P. and Tiwari, B.K. (2018) Emerging food processing technologies and factors impacting their industrial adoption. Critical reviews in food science and nutrition, 34(8), pp.1-20.

T1 2016 MPK732 Marketing Management (Cluster B). (2019). Thank You Metrics, Thank you a2. [online] Available at:  [Accessed 30 Mar. 2019].

Tavana, M., Yazdani, M. and Di Caprio, D. (2017) An application of an integrated ANP–QFD framework for sustainable supplier selection. International Journal of Logistics Research and Applications, 20(3), pp.254-275.

Ziggers, G.W., Conte, F., Del Nobile, M.A., Faccia, M., Zambrini, A.V. and Conte, A. (2017) Policies and Strategies for Eco-Friendly Dairy Product. Advances in Dairy Products, 55, p.412.


Cite This Work

To export a reference to this article please select a referencing stye below:

My Assignment Help. (2020). Strategic Management For ASX 200 Public Listed Company. Retrieved from

"Strategic Management For ASX 200 Public Listed Company." My Assignment Help, 2020,

My Assignment Help (2020) Strategic Management For ASX 200 Public Listed Company [Online]. Available from:
[Accessed 26 May 2020].

My Assignment Help. 'Strategic Management For ASX 200 Public Listed Company' (My Assignment Help, 2020) <> accessed 26 May 2020.

My Assignment Help. Strategic Management For ASX 200 Public Listed Company [Internet]. My Assignment Help. 2020 [cited 26 May 2020]. Available from: is one of the reputed companies that offer impeccable essay writing services. Writing an outstanding rhetorical analysis essay is a mean feat to achieve for many. If you are not able to prove your standpoint in the essay through the use of effective and persuasive methods, contact the 5000+PhD experts of at the earliest. Not only they are brilliant in drafting the perfect rhetorical analysis essay outline, but they also include relevant rhetorical analysis essay examples to make your paper credible. To get in touch with us, just drop a buzz or call our customer executives at +613-4000-0033, and ensure your academic success.

Latest Operations Samples

ALR310 Marketing Communication For Website Media Promotions

Download : 0 | Page : 1

Answer: Budget for Mascara (Cosmetic) campaign for 12 weeks (3 months: Nov, Dec, and Feb) Tactic Timing Other Costs Production Costs Media Costs Total Advertising 1) Magazine 2) Radio Nov-Feb Nov, Dec, Feb       $20,000 $1000     $20,000 $2,000     $40,000 $3,000 Web Advertising 1. YouTube Nov- Feb   ...

Read More arrow Tags: Australia Armadale Management Marketing Communication University of New South Wales 

OPR 300 Operations Management Common Assessment

Download : 0 | Pages : 4

Answer: Introduction Fashion industry has four stages of operation in the form of designing, manufacturing, distributing and retailing, SCM plays vital role in every stage of this industry. The market stalwarts namely H & M, Benetton and Zara have their own unique SCM strategy to enjoy the edge in the competitive world of fashion industry in different level of operation management, as highlighted in the case study named Supplying Fast Fas...

Read More arrow

MREGC5001 Terotechnology And Life Cycle Costs

Download : 0 | Pages : 7
  • Course Code: MREGC5001
  • University: Federation University
  • Country: Australia

Answer: Asset Management and Design for Maintainability and Reliability Part 1 The purpose and nature of an organization and the external and internal environment within which it operates depend on the type of assets the company requires, and the capability of asset management; this is vital to delivering its objectives. These influencing factors need to be taken into account when evaluating the goals and outputs of asset management, and the...

Read More arrow

MGT602 Business Decision Analytics And Research Analysis

Download : 0 | Pages : 12
  • Course Code: MGT602
  • University: Laureate International Universities
  • Country: United States

Answer: Introduction In the fast-changing world of business, the work atmosphere is continuously changing and the organizations are implementing various innovative techniques to bring together various groups of people. Forming virtual teams is one of the techniques the firms have implemented to reduce globalization. These teams do not work face-to-face and operate in a network which supports their communication and their physical existence wi...

Read More arrow

DAM761 Managing People And Organisational Behaviour Managements

Download : 0 | Pages : 11

Answer: Introduction  Westpac has been recognised as the first bank of Australia and the first overall company of the country. It has also been recognised as the second largest bank of New Zealand (Kamber, McDonald and Price 2013). They offer institutional, business and consumer banking solutions to the market. The company aims to provide quality services to the community and the same is addressed in the company’s mission and visio...

Read More arrow Tags: New Zealand Auckland Management University of Auckland 

Save Time & improve Grade

Just share Requriment and get customize Solution.

We will use e-mail only for:

arrow Communication regarding your orders

arrow To send you invoices, and other billing info

arrow To provide you with information of offers and other benefits




Overall Rating



Our Amazing Features


On Time Delivery

Our writers make sure that all orders are submitted, prior to the deadline.


Plagiarism Free Work

Using reliable plagiarism detection software, only provide customized 100 percent original papers.


24 X 7 Live Help

Feel free to contact our assignment writing services any time via phone, email or live chat.


Services For All Subjects

Our writers can provide you professional writing assistance on any subject at any level.


Best Price Guarantee

Our best price guarantee ensures that the features we offer cannot be matched by any of the competitors.

Our Experts

Assignment writing guide
student rating student rating student rating student rating student rating 5/5

154 Order Completed

97% Response Time

Harold Alderete

PhD in Economics

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

798 Order Completed

97% Response Time

Benjamin Blakeman

MSc in Medical Technology

London, United Kingdom

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

1592 Order Completed

96% Response Time

Jane Sima

Ph.D in Psychology with Specialization in Industrial-Organizational Psychology

Singapore, Singapore

Hire Me
Assignment writing guide
student rating student rating student rating student rating student rating 5/5

752 Order Completed

100% Response Time

Hugh Cleave

Masters in Human Resource Management (MMgt, HRM)

Wellington, New Zealand

Hire Me

FREE Tools


Plagiarism Checker

Get all your documents checked for plagiarism or duplicacy with us.


Essay Typer

Get different kinds of essays typed in minutes with clicks.


GPA Calculator

Calculate your semester grades and cumulative GPa with our GPA Calculator.


Chemical Equation Balancer

Balance any chemical equation in minutes just by entering the formula.


Word Counter & Page Calculator

Calculate the number of words and number of pages of all your academic documents.

Refer Just 5 Friends to Earn More than $2000

Check your estimated earning as per your ability




Your Approx Earning

Live Review

Our Mission Client Satisfaction

Very well done. I\'m really happy with 5he result. I will be back for another assignment.


User Id: 406321 - 26 May 2020


student rating student rating student rating student rating student rating

Expert did an awesome job. Assignment was organized, in-depth and filled with a wealth of information. Although, I had to correct a few errors, they did not cause a distration from the content while reading. Great Job!


User Id: 413864 - 26 May 2020


student rating student rating student rating student rating student rating

pretty pleased with this assignment even though i had to add extra information and few edits grammatically


User Id: 416694 - 26 May 2020


student rating student rating student rating student rating student rating

The tutor make the assignments best without plagiarism and on time. I like the work they did for students . All the assignments are best . Thankyou


User Id: 417750 - 26 May 2020


student rating student rating student rating student rating student rating
callback request mobile
Have any Query?