To increase the customer satisfaction through providing high quality service and value for money.
To foster customer relationship for the customer satisfaction.
To maintain the market share of the company in the market.
Ethical approach towards customers and foster the need of the customers.
Diversity can enhance the range of new ideas to achieve the goals of the company.
Strategic objectives of the company are made for the purpose of providing high quality services to the customer.
The company can apply different approaches to reduce the negative impact of the diverse workforce.
Barak, M. E. M. (2016). Managing diversity: Toward a globally inclusive workplace. Sage Publications.
Martin, G. C. (2014). The effects of cultural diversity in the workplace. Journal of Diversity Management (Online), 9(2), 89.
Santillan, C., & Horwitz, S. K. (2017). Application of Collaboration Technology to Manage Diversity in Global Virtual Teams: The ThinkLet-Based CE Approach. In Discrimination and Diversity: Concepts, Methodologies, Tools, and Applications (pp. 755-781). IGI Global.
People Scout, (2018). The Shifting Definition of Diversity in the Workplace. Retrieved from: https://www.peoplescout.com/getting-right-understanding-managing-diversity-in-workplace/
CIDI, (2018). Locking in Your Leadership:Toolkit for Developing a Diversity and Inclusion Strategy. Retrieved from: https://ccdi.ca/media/1075/20140910-ccdi-report-di-strategy-toolkit.pdf