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MGT604 Strategic Management

tag 0 Download 13 Pages / 3,194 Words tag 27-11-2020


Pro-Go Pty Ltd is a privately-owned manufacturer of small, high-quality action cameras based in Geelong, Victoria. Founded in 2004 it has enjoyed continuous year-on-year growth until the last financial year. Pro-Go has a track record of innovation, and technology that provides excellent quality results in a small package able to operate with small batteries for extended periods of time. The video files these cameras produce are known for having superior colour, and operate effectively in lower lighting conditions than competitor’s cameras. They are also marketed on the basis of their extreme ruggedness, and reliability. Much of the technology used in its devices has been patented by Pro-Go and is not currently available to other manufacturers.

The Pro-Go management team has recognised that the ability to capture videos is now a feature of most phones. It suggests to them that the future of the stand-alone camera may be limited. Pro-Go’s CEO has requested the executive team meet independently to develop a strategy to guide the company over the next five years. Students are to address the assessment task from the perspective of their own functional area of responsibility. For example, the Senior Finance Officer would be mindful of issues such as risk, capital availability, likely timing and amount of returns, etc.The deliverables required of each student are: 1. Determine three options that exist in adjacent markets or with related but different products or technologies;

2. Nominate the preferred option and state why you believe it to be so; and
3. Discuss the implications specifically relating to your part of the business, and what challenges these might represent. Separate the discussion into short-term and long-term issues. Students will be assessed on the overall quality of their White Paper and their ability to comprehensively address all the areas that should be contained in such a document. Please ensure you are familiar with the marking criteria in the attached rubric before you commence planning your
Suggested format
Your 500 word, individual, Preliminary Outline of your White paper should be structured as follows:
? Executive Summary - Summarise the entire report - i.e., don’t tell the reader that the report discusses the external environment, summarise the points the report makes about the internal environment.
? Introduction - Provide background and context to the report. Tell the reader what has happened in the past that has led to this report being needed.
? Aim - State in a single sentence what this report is seeking to achieve.
? Discussion - Cover the key themes you wish to address. Generally try to address three (3) key themes (as suggested above), and provide three (3) discussion points for each. Remember, you are providing an outline only. This can be comprised of dot points if you choose. Adhere to the word limit and be thoughtful in your response. The first attempt at an outline is rarely comprehensive or correct. Please recognise that this will likely need to be revised through a number of iterations to arrive at an outline that is of impact.
? Appendix – Teamwork Log: - Students should also keep a log of how they have worked together as a team in the delivery of this project.
This includes meeting dates and times, meeting minutes/notes, a detailed description of how tasks were allocated and completed (and by whom), copies of emails and/or written discussion regarding the project, and any other evidence of teamwork that students would like to include. All students involved in the project need to check the log before submission. It is assumed that the final submission has been agreed between students as being an accurate record of the work that has taken place for the project.The Teamwork log needs to be submitted with the assessment but is not a part of the overall word count.
Submission Instructions:
Assessment 2 Part A Preliminary White Paper is to be written according to academic writing guidelines and must be submitted in compliance with the following; 1. You should make significant references to the subject material and substantial wider reading. A minimum of five (5) academic (books & peer-reviewed journal articles) & two (2) other sources (newspaper article, trade publications, websites, etc.) must be used. These should be referenced in the APA style, both in-text and in a reference list. References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted. The assignment is to include in-text citations and a reference list following the latest APA referencing style. 

APA referencing guide can be located in the Academic Writing Guide at 2. Students will also need to participate in the stakeholder meeting. Some class time (for class based students) will be allocated to this discussion. Online students will need to participate in pre-organised forums/sessions. In addition, a summary of notes and ideas discussed during group work sessions needs to be attached to your submission.
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Total 13 pages

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