Choose an organisation in which you have or have had some interest, personal contact, or experience. The task is to collect information relating strategic innovation threats and opportunities for the firm and present an analysis in the form of a 4500 word written report for individuals. More detailed guidance will be provided on Blackboard later in semester.
You may use the same organisation as for indeed this has advantages because it allows you to leverage your previous work and directly build on your learning.Specific recommendations about the analytic approach to use are included in a slide set attached here, as well as the ribric for.
You will also find that the two examples of HD papers on Aldi and Daimler's growth strategy will provide useful guidance. Although they covered a slightly different set of issues, there is much overlap. I have not attached those files again here - they are available through the guidance section.