Jocil Limited is having a downfall of their brand name for their product outsourcing.
The products that are outsourced by Jocil Limited, are used as the sub parts of all other organizations (Dutta 2014).
Jocil Limited is losing their brand value since the general audience has no idea about the different big brands are using these products with their name.
Limited is a popular public limited company that started its journey in 1978 named as Andhra Pradesh Oil and Chemical Industries Limited.
In 1992, this company was renamed as Jocil Limited (Nyaga 2014).
They mainly manufacture Stearic Acid Flakes, Fatty Acids and refined glycerine.
These flakes are available in several grades for use within textiles and pharmaceuticals in various locations in Andhra Pradesh, India.
Jocil Limited is undergoing various problems within their operational processes.
The main problems are for customer services, performance management, technology usage, financial management and many other processes (Chaparro and Ferreira-Aparicio 2018).
The brand value is getting decreased and their popularity is getting reduced.
Moreover, due to the high competition, they are also affected from better performances.
To analyse the major management and operational issues faced by Jocil Limited.
To execute various research approaches for finding solutions.
To execute primary and secondary data collection techniques.
To use the data for finding the solutions by primary and secondary data analysis.
Summary of Literature Review
Jocil Limited has targeted the globalized market and this has lead to the fact that their product quality has degraded. One of the major issue in this organization is the higher costs of the raw materials (Brinkmann 2014). Moreover, the global audience base has decreased and the brand loyalty of Jocil Limited has been decreasing in a very fast rate. SWOT analysis is much effective to identify the issues faced by them.
The outsourcing manufacturing is the main reason of the degradation of Jocil Limited.
Moreover, due to this outsourcing manufacturing, the product efficiency and quality are also decreased.
Other companies are using the products of Jocil Limited (Korir 2014).
A technical advancement is required for their project to obtain better globalized exposure.
Utilization of Technology
The utilization of the advanced and upgraded technology is an important reason for the brand degradation in Jocil Limited (Krepelková 2017).
This particular organizational framework has the tendency to utilize traditional technological methods.
The main problem that has occurred is that Jocil Limited requires compromising in either of the cost productive ratio or in the quality of the product as these are being hampered (Nyaga 2014).
They should use upgraded technology for getting more efficiency in manufacturing and quality of the products.
Increment in the Cost of Raw Materials and Functional Issues
The high expenses of the raw materials is another important reason for the degradation of Jocil Limited.
The production of raw materials from WEGs has increased the overall costs (Krepelková 2017).
The main functional issue faced in this organization is the recession of efficiency in business processes.
Moreover, the product quality degradation is the next important functional issue for Jocil Limited.
The finance related issue is the next important reason for their degradation. They had been undergoing financial losses.
Jocil Limited also has some of the most significant regulatory and compliance issues. SWOT analysis has identified these issues majorly (Lewis 2015).
Moreover, they are also facing problems in understanding their need of change.
The problem related to customer services is the next major reason for reducing the brand value of Jocil Limited.
Summary of Research Methodology
The various theories and models are majorly associated with the various managerial problems and their respective solutions in Jocil Limited.
A proper research was conducted after taking the research methodologies into consideration (Mackey and Gass 2015).
The expected result is obtained after the selection of primary and secondary data analysis.
In this research, positivism philosophy, descriptive research and deductive approach are selected in this research. Ethical considerations are also followed in this research (Vaioleti 2016).
For the primary data collection, the employees of Jocil Limited were interviewed.
Two types of research approaches are used in this research, which are inductive approach and deductive approach.
Deductive approach is helpful to discuss the theories and models in Jocil Limited and hence this particular approach is selected in the research (Silverman 2018).
The inductive approach deals with inducing theories and models by discussing the existing theories or models and analysis of Jocil Limited and thus it is being rejected.
The descriptive design is used in the research of Jocil Limited.
The proper utilization of descriptive research design is justified since it allows the proper identification of the managerial issues that are faced by Jocil Limited (Chambers 2017).
Descriptive design has also helped to explain the issues and factors of Jocil Limited.
The second type of philosophy selected in this research is the realism philosophy.
This particular research philosophy is on the basis of assumptions made from the knowledge development (Miles, Huberman and Saldana 2013).
Realism philosophy is related to the scientific inquiry and thus direct and critical realism are considered.
The third or the final type of research philosophy used in this research of Jocil Limited is the post positivism.
The main functionality of this philosophy is to test or examine the theory for obtaining valid and accurate data.
This particular research philosophy type helps in obtaining the objective data and also in separating the activities.
Data Collection from the Research
The employees and other staffs have provided data by giving interviews for completing the data analysis in this research of Jocil Limited.
Two distinct techniques for data collection are taken here, primary data collection and secondary data collection (Bazeley and Jackson 2013).
The appropriate data is collected with these techniques and the research is successfully executed.
Two types of primary data were collected for Jocil Limited. These were interviewing the employees of the company and by filing a survey link (Thomson and Emery 2014).
For the interview method, 55 employees of the organization were being interviewed along with two managers. This helped in qualitative data collection.
Data Analysis Technique Used for Jocil Limited Research
The technique of quantitative data analysis is used for the proper analysis of the researched data from Jocil Limited.
Quantitative data analysis has helped to provide the required statistical data from this research (Lewis 2015).
Both the raw and the current data are undertaken for Jocil Limited in this research.
The main opportunity of Jocil Limited is that there is a diversity in the products since their stock is extremely high.
The overall data management of Jocil Limited eventually creates those products that not built well.
This type of data management ensures that there are options for them to increase their productivity as the customers still expect better from other brands.
Jocil Limited faces lesser competition in power generation market as the clients are expecting more from them than their competitors.
The data is generated from managerial processing, shows that the competitors of Jocil Limited do not have diversity in products of power generation field.
The next opportunity of Jocil Limited is that other power generating brands do not perform advertising in a large context.
This has lead to the fact that the data management is not done with high proficiency.
Thus, the global audience could be reached by them and the products will be processed with utmost efficiency.
The distribution of products is affected in better aspect for high demand of the products, which are generated by Jocil Limited.
This distribution of products will definitely increase the business productivity and the turnover.
However, with the qualitative and quantitative research on Jocil Limited, the issues related to the organization are also noted.
Limitations for Future Research
The risks of the organization of Jocil Limited are not identified in this research.
Moreover, the weaknesses in the business strategies of this organization are also not identified here.
Hence, the expansion of Jocil Limited is also not triggered here.
Although, the products’ costs are known, the product quality is unknown in this research.
The organizational risks should be identified properly.
The threats and weaknesses of Jocil Limited should be analyzed with an analysis model.
The organizational expansion should also be triggered for future research.
The thorough check up of the product quality should also be done.
The first recommendation for Jocil Limited is to improve the quality of their products.
The next important recommendation for this organization is to outsource their products internationally and they should be checked thoroughly.
Another significant recommendation for the managers is to check all the time frames and policy issues of this company.
The time frames or deadlines should also be checked by them.
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Chaparro, A.M. and Ferreira-Aparicio, P., 2018. Why portable electricity with hydrogen fuel cells?. In Portable Hydrogen Energy Systems (pp. 1-13). Academic Press.
Dutta, S.K., 2014. Jocil Limited Industries: The Magic Lamp that Changed the Fortunes. Asian Case Research Journal, 18(01), pp.1-34.
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