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MGT726 Managerial Project

tag 0 Download 6 Pages / 1,325 Words tag 01-03-2021

Question:

Answer to Research Question: What economically efficient strategies can SLT destinations use to attract international tourists given language barriers?

Maintain high satisfaction levels with existing foreign tourists

Display genuine interest in foreign tourists country of origin

Engage actively in foreign language social media sites

Promote and enhance non retail nature and experience facets of location

Provide or promote viable options to private vehicle transport

Explore use of home language phone apps to allow visitors to self navigate

Maintain differentiation

Further research opportunities has been identified for the following topics:

Implementation strategies for recommendations

Research based on larger POE destinations than the scope of this paper allowed

International airport

Cruise ship by-producting for Foreign International Tourists to Satellite Locations

A Chinese perspective on the same SLT topic

Case study profiles on other Satellite Location Tourism areas, particularly non Australian

Specific economic ramifications of Satellite Location Tourism

"Satellite Location Tourism (SLT): Attracting the international tourist market"

The new emerging middle class is a huge market, estimated to be two billion persons in Asia alone, based on Asian Development Bank (ADB) estimates (Gaurin and Knorringa 2014)

Tourist destinations in satellite locations frequently do not have the economic mass to connect with this AUD$5.5b foreign speaking tourist market in an economically efficient manner (Tourism Research Australia 2017), being primarily small businesses under 20 persons and frequently owner operated and staffed

This report will address this problem and propose economically efficient ways for the SLT market to address it

Define what the international satellite location tourist values in a tourism destination/experience

Identify economically efficient methods to attract the international tourist, in particular those that do not speak the host destination language

Explore new transport/accommodation options available for international tourists visiting satellite locations uRO4

Determine how the satellite location business operator can effectively attract and service the international tourist, in particular those not speaking the host destination language

Literature Review – What is the

International Tourist?

A tourist or group of tourists who travel to a foreign destination for purposes other than business, education, employment, relatives or residency (OECD 2006).

Independent traveller/s who have rejected the third party organised group tour concept in favour of selecting and purchasing their own itinerary, often in their home country and language, which do not match the host destination language (Trip Savvy 2017. Schaffer and Walters 2016)

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