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MGT726 Managerial Project

tag 0 Download 11 Pages / 2,518 Words tag 20-11-2020


  • In the Woolworth’s is a biggest business market. All over the Australia Woolworth is the most popular business market.
  • Food services have been the sole operation in the marketing industry that generates the significant part of income realized in this industry.

       Factors leading up to the Management Problem:

  • The consequences for low profitability have continuously down to retrenchment, low-quality services, as well as quality of the food service.
  • Woolworths has been lacking visionary leader, that has been a key issue for the business.
  • According to industry observers the management upheaval is symptomatic of a business which has not only lost its way but one that is unable to find a solution in sales.


         Management Problem:

  • Business model is one of the valuable and important entity to the business strategy. Business strategy and business model analysis these are some of the best way for the food product and marketing to business of the new start up or the growing retail industries. Food product are slowly moving away from being the primary market as well as the major revenue contributor due to the increase in cost.
  • Woolworths management team firing some extra staff and increasing the quality of food product and cut down the cost of some food product which is most popular to the area.


        Research Question:

        How is the profited in the business market affected by the food product in Woolworth?

         Research Objectives:

  1. The prices set should be affordable by people as there are lower class people and middle class.
  2. To explore how the management can cut cost in food product.
  3. To determine the share of revenue generated from food product in marketing area.
  4. To determine the market, share in the food industry.
  5. To explore the ways which the food and beverage operation can be made more profitable to cover the increasing cost.


Subject area - Consumer Behaviour and Marketing.

Key theoretical frameworks - Consumer decision making, Market Share and income.


  • Journal of business marketing and management

 2     Journal of consumer behaviour

 3     Journal of Woolworth’s in business of financial management


  1. Australia’s biggest retailer pty Ltd.
  2. Productivity commission of Woolworths Ltd.
  3. Competitions policy review of Woolworth Ltd


I want to do some research on the role of food product marketing regarding inclusion of profit. I will take some exploratory work, specially I will arrange some focus group for discussion the problem and collect the data. I will invite to participants whose are experts in business and involve in the retailer industry related business such as food products. Furthermore, I will collect data through questionnaire which will be email to customers and secondary data also will be used for collection of useful information.

For the analysis of collected data, I will look for the responses from participants of focus group and responses of questionnaire and then compare with each of objective.

Research Objectives

Secondary Data Collection

Primary Data Collection

Data Analysis Plan

  To determine the contribution of food product in the retainer industries.




Secondary Data

To identify the factors that are affecting the food products cost.





To explore how the management can cut cost in food products.




Focus Group

To determine the share of revenue generated from food products in retainer industries.




Descriptive Statistics

To determine the market, share in the food products in retainer industry.




Descriptive Statistics

To explore the ways which the food products can be made more profitable to cover the increasing cost.





Focus Group


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Total 11 pages

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