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MH305 Marketing Design And Innovation

tag 0 Download 4 Pages / 928 Words tag 06-08-2020

Question:

Innovation is increasingly being considered as a core competency that organisations must develop. Companies that consistently innovate don't rely on chance; they address innovation in a systematic way.
 
Your task is as follows:
 
Drawing on a wide range of literature on innovation develop a framework that you could use to assess an organisation in terms of innovation. Describe your framework and justify the critical elements (with reference to the literature).
 
The next step is to apply this framework to a particular organisation of your own choice. Where are the gaps? What is being done well, what areas need to be improved? Note: This organisation may be your own workplace, or an organisation you would like to work for.
 
Finally, develop a plan to address areas of weakness. You may choose to focus on a few key areas and discuss them in detail.
 
 
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