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MHE615-E Marketing

tag 0 Download 14 Pages / 3,308 Words tag 09-11-2020
  • Course Code: MHE615
  • University: Torrens University
    icon is not sponsored or endorsed by this college or university

  • Country: Australia


Roberts and Zahay (2013) give importance to the integrated value of the supply chain; the value chain and the virtual value chain. These are not separate entities–rather; they form a growing hierarchy that is focused on satisfactory outcomes for both suppliers and customers (Roberts & Zahay, 2013, p. 37). In context to this view, importance is given by how they meet the needs of both suppliers and cutomers.

Critique this view by:

i) Identifying the core processes of the supply chain, value chain and virtual value chain–with focus to their integrated values rather than a description of each;
ii) What stages in development does an enterprise need to adopt in order to take advantage of this view;
iii) What are examples of particular systems/business integration models that support this view;
iv) How is such an approach of value to the hospitality industry in general–particularly, is this a new concept or something else
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Total 14 pages

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