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MIBS6001 : Pestle Analysis

tag 0 Download 6 Pages / 1,288 Words tag 04-11-2020


Scenario: Your company is looking to diversify into the Chinese market. Before you conduct your
marketing strategy you would need to understand the context your company wishes to enter. That
means appreciating the political, economic, socio-cultural, technological, ethical and legal influences
that govern the Chinese society, business environment and macro-social structures thus affecting
the Chinese market place.

Individual market report
The first step in developing a marketing strategy is a thorough market analysis of the Chinese
business environment which would assess the influences of external institutions onto your chosen
company. The PESTEL dimensions should be investigated individually and in relation to each other
in order to derive a coherent understanding of the Chinese markets.
Core learning outcome
Develop comprehensive understanding of the business environment
Develop analytical skills to assess the influences of various structures to individual
Understand the function of a marketing analysis within the marketing strategy

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Total 6 pages

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