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Criteria Not aempted/ Needs improvement Sasfactory Good Very good Exemplary Current strategy assessment, GLOs 1&5, (20 marks). Report demonstrates lile/no knowledge or strategy concepts/ theories. Clearly there is a limited knowledge of the organisaon. (0-9.9 marks) Adequate overview of the analysis, but is somewhat generic. Adequate use of concept/theories and discussion of benefits/shortcomings of current strategy, but is somewhat unclear or not jusfied in many places. (10-11.9 marks) Good overview of the analysis, but lacking depth in places. Good use of concept/ theories to communicate well the benefits/shortcomings of current direcon, but needs not consistently well jusfied. (12-13.9 marks) Mostly advanced (very specific, detailed, expert) overview of the analysis.
 
Mostly advanced use of concept/theories to jusfy very well the benefits/shortcomings of current direcon. (14-15.9 marks) Outstanding (very specific, detailed, expert) overview of the analysis. Outstanding use of concept/theories to expertly jusfy the benefits/shortcomings of current direcon. (16-20 marks) New strategy proposal and jusficaon, GLOs 1&5, (50 marks). Very lile evidence of strategic thinking. There are no or limited elements of a new strategy, and/or there is very lile value in the proposal. (0-24.9 marks) Adequate evidence of applied strategic thinking, but too generic in applicaon. The new strategy is discussed, however, the jusficaon of projected benefits is not convincing.
 
(25-29.9 marks) Good evidence of applied strategic thinking. The new strategy is well discussed with projected benefits jusfied. Good grasp of using analycal findings to forge a clear and aconable plan of acon. But the report is not consistent throughout for one or more these areas. (30-34.9 marks) Mostly demonstrates advanced clarity of applied strategic thinking. The new strategy is very well discussed, and mostly excellent jusficaon of projected benefits. Aconable plan of acon is detailed and firmly based in both analysis of the company and various environmental factors (35-39.9 marks) Outstanding clarity of applied strategic thinking. The new strategy is discussed in depth, there is an excellent jusficaon of projected benefits. Aconable plan of acon is creave, detailed and firmly based in both analysis of the company and various environmental factors. (40-50 marks)
 
Quality of wrien argument, GLO2, (30 marks). Inadequate argument in the report because it the argument is unclear, lacks flow and logic, and unnecessarily verbose. (0-14.9 marks) Adequate argument in the report, but mostly lacks clarity, brevity and/or logical flow in many places. (15-17.9 marks) Good argument through most of the report, but lacks clarity and brevity in a few places in the report, and/or somemes does not flow in a logical manner. (18-20.9 marks) Mostly expert (clear, concise, convincing, logical flow) argument used throughout the report. (21-23.9 marks) Expert (clear, concise, convincing, logical flow) argument used throughout the report. (24-30 marks)
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