Introduction
With the advent of information systems, multinational corporation have utilized information systems to bridge the geographical between the business and its consumer on a global scale. This report provides current status of information systems used in the global e-business and give final thoughts on the future of global e-business
Purpose
- To provide a status report on the current trends of information systems used in e-business on global scale
- To a researched final thought on the continued existence of global e-business landscape in the global business and corporations
Scope
- Report focus on the business aspects and forgo the technical bits of the information systems
- Report covers current trends which have been used by other business hence wont propose any new system
Body
The following new trends have been reported to take the technology landscape of the global e-business information systems by surprise.
Block chain
Usage of the proof of work concept to provide a block of chain of transaction for literally all business transactions. This new paradigm shift enhances the integrity of e-business transaction by ensuring records once written, there is free from tampering by other entities (Korpela, Hallikas, & Dahlberg, 2017). The use of block chain has penetrated even into the inventory management information systems, where it is applied by global e-business to track their asset while enroute various geographical destinations (Zheng, Xie, Dai, & Wang, 2016). The figure below visualize the ecosystem within the block chain technology as explained above.
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Figure 1 Block chain visual (Pilkington, 2016)
Localized Customer Experienced
The invention of location based services have enabled the global e-business corporation expand success of their marketing campaigns by localization of user and customer experiences while getting services and products from the business. This differentiated approach has enabled them penetrate markets that were initially not possible (Shu, Du, & Chen, 2009). The figure visualize the usage of location based service based on the android platforms to provide services to clients based on the geo location data.
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Figure 2 Localised Customer Experien, (Bhalla, 2014)
Robust CRMs
In this technology era, the customer is king and most global e-business have set up a strong CRM system that forms a community around the consumer of the business products. Social media usage has exponentially grown and is seen by most e-business as the new marketing strategy. The global e-businesses have invented the referral systems to ensure they get more consumers from their current client. This make them sale more as people tend to trust information from their circles (Gustafsson, Johnson, & Roos, 2005). The figure below visualize the various CRM methods used by global e-business to make sure customer support is outstanding.
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Figure 3 Robust CRM visual,(Frow & Payne, 2009)
Integrated Payment Options
Traditionally, cheque and cash was the main payment option. But the global e-business have invented more fast and reliable payment options which the clients can choose to pay for products and services. The mobile money transfer wallets have mushroomed in the business to support this. Credit card facilitation have also been incorporated into the value chain. All this increase sale as consumer are given liberty (McKitterick & Dowling, 2003). The figure below visualize the various payment gateways used by global e-business to incorporate into their information systems.
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Figure 4 Integrated Payment Gateways (Chen, 2008)
Conclusion
Technology convergence has been witnessed in the global e-business information systems as they utilize a wide range of technology in the value chain to propose new trends that will continue making the e-business a reality. With the innovative ideas of information systems built on block chains, integrated payments options, more robust customer care and support and increased customer experience through location based services are all geared towards enhancing the future of global e-business in the globe.
References
Bhalla, R. (2014). The omni-channel customer experience: Driving engagement through digitisation. Journal of Digital & Social Media Marketing, 1(4), 365–372.
Chen, L. (2008). A model of consumer acceptance of mobile payment. International Journal of Mobile Communications, 6(1), 32–52.
Frow, P. E., & Payne, A. F. (2009). Customer relationship management: a strategic perspective. Journal of Business Market Management, 3(1), 7–27.
Gustafsson, A., Johnson, M. D., & Roos, I. (2005). The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. Journal of Marketing, 69(4), 210–218.
Korpela, K., Hallikas, J., & Dahlberg, T. (2017). Digital supply chain transformation toward blockchain integration. In proceedings of the 50th Hawaii international conference on system sciences.
McKitterick, D., & Dowling, J. (2003). State of the art review of mobile payment technology. Retrieved September, 14(2003), 2003–2024.
Pilkington, M. (2016). 11 Blockchain technology: principles and applications. Research Handbook on Digital Transformations, 225.
Shu, X., Du, Z., & Chen, R. (2009). Research on mobile location service design based on Android. In Wireless Communications, Networking and Mobile Computing, 2009. WiCom’09. 5th International Conference on (pp. 1–4). IEEE.
Zheng, Z., Xie, S., Dai, H.-N., & Wang, H. (2016). Blockchain challenges and opportunities: A survey. Work Pap.–2016.
