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MIS798-Project Management

tag 0 Download 24 Pages / 5,783 Words tag 04-11-2020
  • Course Code: MIS798
  • University: Deakin Business School
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  • Country: Australia


Jed Smith, Paul Jones and Georgina Mill have recently graduated from Deakin University with varying post-graduate degrees (in the areas of Commerce/Finance, Management and Marketing/Information Systems respectively). They all undertook MIS798 together (Project Management) and had a positive experience working together on a team. They are now good friends and all have strong entrepreneurial interests in starting up a new business venture together in the area of project management.
All three are also avid music festival enthusiasts. Georgina recently returned from an internship and holiday in Europe. During this time, she went to a few music festivals, including the famous Sziget festival in Hungry (and had an amazing time...). Jed and Paul enjoyed attending as many blues and jazz festivals in Victoria as their busy work schedule allowed them to.
One day, the three friends met at a nearby café. While enjoying Melbourne's amazing coffee scene, they talked about their summer holidays and their plans for the future. Paul decided to start up his own small project management consultancy firm and has recently been awarded the contract to project manage the plan and execution of a new music festival in Marysville, VIC.
Marysville is a small town about 1hr 45 min (100km) drive from Melbourne. On 19th Feb, 2009 Marysville was devastated by a bushfire that killed 45 people and destroyed many of its historic buildings and homes. A group of local businesses (named the Marysville Local Business Group or MLBG for short) have come together and would like to support and sponsor a local music festival, with the hopes of rejuvenating the area and increasing tourism to Marysville.
MLBG was happy to provide some funding for this festival, and were somewhat confident of receiving some grant money from the State Government. However to become an annual event the festival must generate enough money to cover its costs and small profit.
MLBG was hoping to showcase local, regional and state-wide talent...and believe this festival could become a "music festival for the people of Victoria by the people of Victoria".
Paul realised that he needed to form a small team to assist in the planning of this music festival as it was too big of a project to plan and execute himself. He asked Georgina and Jed if they would like to be part of this new project team and they enthusiastically accepted his offer.
would like to be part of this new project team and they enthusiastically accepted his offer. Paul would act as the main Project Manager for the Marysville Music Festival. Jed and Georgina, as well as the MLBG, would take on supporting roles on the team. Jed, with his strong commerce and finance background, would like to concentrate on the financial aspects of the project, whereas Georgina would like to oversee marketing, promotion and the development of a festival website.
Your team's job is to put together a project plan for the new Marysville Music Festival.
A Brief Sketch of Some of the Proposed Events (to get you started, this is not a full list and there will be many more activities and events required to plan a music festival).
- The Marysville Music Festival will require some additional funding through the State Government. This funding will need to be applied for and is not guaranteed.
- A marketing/promotion campaign will be required, both to encourage local musicians to perform and to generate interest in the festival from the local and State wide community.
- A web page will need to be developed to assist in promotion and ticket sales. The development itself may need to be outsourced to a web development company (or developed by Georgina as she has some skills in this area).
- Food trucks, liquor licenses and security companies will need to planned for and sourced.
- Insurance for the festival participants will need to be organised, as well as set-up and cleanup planned.
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Total 24 pages

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