The work of a researcher in the process of research is the analysis stage where he extricates relevant meaning from the collected data and thereafter establishes research questions. This analysis stage is difficult for both types of researchers i.e., quantitative and qualitative. Qualitative research is based on analysis and inquiry depends on non statistical methods. Leech and Onwuegbuzie (2008) identified 18 qualitative techniques of data analysis. Most common qualitative analysis includes classical content analysis and word count. Classical content analysis is based on counting the number of codes and the word count is the analysis on the number of words utilized. (Williams & Vogt, 2011)
A quantitative research is the analysis and inquiry of people with statistical methods. It is a more systematic empirical analysis with the help of mathematical and numerical data. For a quantitative researcher, content analysis serves the purpose of transforming large data into less abstract format. Content analysis implies compressing large texts into categories recognizing the specified characteristics which are mostly done by a qualitative researcher. Word count or frequency analysis technique can be perceived by both the quantitative and the qualitative researcher to analyze his primary data collection. On the whole, qualitative researcher looks into the informal content of the text while a quantitative researcher focuses more on the numerical context. (Digitalmethods.net, 2015)
Mixed method of research is the combination of the qualitative and quantitative research and is done by collecting, analyzing and mixing of the two types of methods. Whether qualitative techniques add value to the mixed method is in question. For an outcome of any research to be optimal, mixed method is used using qualitative content analysis and word count. The outcomes can achieve better quality of interpretations; include advanced evidences and other enriching factors. Hence, the techniques are not confusing but it gives a better understanding to the research. (Creswell, 2015)
Creswell, J. (2015). Controversies In Mixed Methods Research (1st ed.). SAGE Publications. Retrieved from https://www.sagepub.in/upm-data/40426_Chapter15.pdf
Digitalmethods.net,. (2015). QuantContentAnalysis < MoM < digitalmethods.net. Retrieved 18 February 2015, from https://www.digitalmethods.net/MoM/QuantContentAnalysis
Williams, M., & Vogt, W. (2011). The SAGE handbook of innovation in social research methods. Los Angeles: SAGE.
MyAssignmenthelp.com has appointed best assignment experts who are wizards of words. Our writers know every trick of crafting high quality write-ups within a short period. With years of experiences, we have become one of the most prolific assignment help services in the USA. We deliver custom-made help to students with writing different types of assignments. We guarantee total need-based and timely service, and this is why increasing numbers of students prefer to buy assignment online.
You are required to write a researched argument essay that convinces persuades the reader of your position / stance. This is an academic, researched and referenced do...Read More
Executive Summary The purpose of this report is to elaborate the factors which are considered by individuals before selecting an occupation. Choosing an occupati...Read More
Introduction With the increase enhancement in the field of technology, it has been considered essential by the businesses to implement such technology in their b...Read More
Executive Summary In a merger & acquisition, role of an HR has emerged as a very critical function. At each stage of merger and acquisition process, HR plays a s...Read More
Introduction In this competitive business environment where every business organization is trying to attract the customers of each other, it becomes essential for ...Read More