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MK0017 E-Marketing Plan

tag 0 Download 10 Pages / 2,409 Words tag 08-11-2020
  • Course Code: MK0017
  • University: Victoria University

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  • Country: Australia


Launching and upgrading e-marketing sites for a commercial, nonprofit, or government organization require an effective plan. This is your opportunity to practice that professional skill.

Use the 7 section layout on page 478, in chapter 19, of the course text as your format guide. Use ideas from course modules, our textbook, and Internet research to help build your plan. The emarketing plan should represent both "the science and art" of marketing by presenting measurable facts and numerical projections throughout your whole plan as well as being creative and engaging.

Get instructor approval for the organization you plan to e-market by the end of week 1. Post your final e-marketing plan by the due date outlined in the course schedule. E-marketing plans, due to complexity and length, will be graded within 1-2 weeks after the due date for on-time submissions.

Your plan should be at least eight (8) pages long and not more than twelve (12) pages long, which does not include your title page, table of contents, executive summary, bibliography, or endnotes. Conform to acceptable the APA for college-level writing.

For the organization that you selected as part of this introductory class conference, prepare an outline for step 1 of an e-marketing plan which is found starting in your e-textbook on page 478, Know Yourself and Know Your Market. Use bulleted sentences posted directly in the discussion conference and not as an attachment. Make any assumptions that you need and list them. Then create a timetable for you to complete the next six steps of your e-marketing plan as found on page 478 of the course text.

Be very specific as part of your outline how completing Step 1 successfully will help you complete your e-marketing plan assignment later in the semester. Review the outlines for other classmates and respond meaningfully to others at least four (4) times during the course week.
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