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MKG2150 Marketing Sales

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  • Course Code: MKG 2150
  • University: Olds College
  • Country: Canada

Question:

As a professional you need to position and promote yourself. This is known as Personal Branding. This assignment will allow you to thoroughly analyze your skill-sets, personal characteristics, ambitions, and the value you can contribute.

Your Asset Inventory

Part 1 – You will analyze and qualify:

  1. What are your specific skill-sets? What is your proficiency (provide proof/qualification). How did you develop these skills? Be sure to include education and work experience.
  2. What are your transferrable skill-sets? Where did you develop these skills and where else are they applicable?
  3. Identify your passions and explain how these shape the person you are.
  4. Identify your values and explain why they are important to you.

How have others described you (think brand personality)? Comment on what you perceive to be that accuracy of these descriptions. How do you view yourself, your personality (the current good and things you may want to strengthen?

Developing Your Personal Brand

Part 2 – you will develop a plan to further establish your personal brand.

  1. Create a vision for your brand. Include a vision statement and an explanation behind your vision.
  2. Describe what you believe is a professional image that coincides with your vision? Is there a gap that exists between your vision image and present professional image?

Personal Marketing Deliverables

Part 3

  1. Create an editorial contribution that lends credibility to your authority in a given area.
  2. Create a personal business card.
  3. Provide an Elevator Pitch script.
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