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Question:

Principles of integrated marketing communications, Cambridge University Press,

'Creating brand promoters', Customer Relationship Management,

Expected product price as a function of factors of price sensitivity

Exploring the effectiveness of the label "new" in product packaging and advertising‘,

What is Packaging?

Leveraging the human side of the brand using a sense of place: case studies of craft breweries‘,

How to Increase Purchase Decisions at the Point of Sale

Motivation-based segmentation of local food in urban cities:

Segmenting Caregivers to Gain Insights for Social Marketing Program Design.

Consumer attitude metrics for guiding marketing mix decisions. 

Healthy choice: the effect of simplified point-of-sale nutritional information on consumer food choice behavior.

Segmenting the Australian organic food consumer market

Characterising convinced sustainable food consumers. 

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