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MKT00150 Global Marketing

tag 0 Download 10 Pages / 2,346 Words tag 05-07-2021

Questions:

You are to read the Case Study – Korean Food Importers of Canada (also enclosed on Blackboard under Unit Overview) and answer the questions relating to the case. Those questions and allocated marks are as follows:

  1. What aspects of the Korean honey market are favourable for Korean Food? What aspects of the Korean honey market are unfavourable for Korean Food?
  2. What are the key uncertainties in the strategy suggested in the marketing plan? How can these uncertainties be reduced? Is it worth doing so?
  3. How could the marketing plan be improved?
  4. Kevin Lee opposes Korean Food’s expansion into export, on the grounds that they don’t really know what they are getting into. Take Kevin Lee’s point of view and address the issues he raises.

Marking criteria

The marks will be weighted in accordance with the above elements. General marking criteria are:

  • extent and quality of research
  • depth and originality of analysis
  • presentation (use of visuals and summary tables). Please just answer the questions (structured with headings/subheadings) and provide a list of references. Be sure to acknowledge all sources in-text (Harvard-style referencing, please). Marks will be deducted for poor referencing
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Total 10 pages

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