In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business objectives, it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity.
Your task in this case analysis is to answer two questions by critically analysing Amazon Australia’s market situation. Please do not just describe events, although you should read Amazon Australia’s history to understand the background to your analysis. You should use the principles and concepts that you have learned throughout the unit to answer the following two questions:
These are wide-ranging questions and you should undertake extensive independent research into Amazon Australia and its industry. You should explore different aspects of these issues and incorporate them into your report. This is a practical assessment of a real company, but you need to show an understanding of theory and research in your evaluation and suggestions.
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Answer: Introduction Marketing is the major reasons for success for any company. At the time of Christmas almost all the companies tries to attract people. For this they suit advertisement campaigns. Some are highly attractive and some are able to do so. In the current business environment, any unsuccessful marketing campaign can lead to huge business failure especially when there is battle going on in the marketing space (Kraus & Myrick,...Read More
Answer: Electronic form of marketing is considered as one of the important aspect through which it can be for the companies to market their products and services in the competitive market. In the recent scenario, electronic form of marketing is known as one of the popular source through which the demand and supply of the products and services can be enhanced by the company. In the present scenario, the competition level is high which affect th...Read More
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