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MKT01907 Tourism And Hospitality Management

tag 0 Download 7 Pages / 1,605 Words tag 20-03-2021

Question:

You are required to write a report in which you investigate one (1) entrepreneurial organization.

The chosen organization is “Uber”

1. Develop a comprehensive definition of entrepreneurship.

2. Provide a brief overview of the history of the chosen organisation. Consider the establishment, growth and development of the organisation, as well as any recent challenges they have faced.

3. Referring to the provided article ‘Frederick, O’Connor and Kuratko (2013)’, outline at least two (2) entrepreneurial schools of thought that relate to the establishment and growth of the chosen organisation. Provide 2 examples each from the organisations’ past to support the selection of these schools of thought.

4. Briefly discuss at least two (2) emerging trends (consumer, economic, social, technological, political, etc.) that are likely to have an impact on the organisation in the future.

5. Consider the identified trends as potential opportunities for growth and propose at least two (2) new growth strategies that the organisation could implement in the future to increase their market share/revenue. Brand new strategies. Have to be specific. Must relate to the 2 chosen trend from above.

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Total 7 pages

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My Assignment Help (2021) Tourism And Hospitality Management [Online]. Available from: https://myassignmenthelp.com/free-samples/mkt01907-tourism-and-hospitality-management/the-entrepreneurial-organization-of-uber.html
[Accessed 08 December 2022].

My Assignment Help. 'Tourism And Hospitality Management' (My Assignment Help, 2021) <https://myassignmenthelp.com/free-samples/mkt01907-tourism-and-hospitality-management/the-entrepreneurial-organization-of-uber.html> accessed 08 December 2022.

My Assignment Help. Tourism And Hospitality Management [Internet]. My Assignment Help. 2021 [cited 08 December 2022]. Available from: https://myassignmenthelp.com/free-samples/mkt01907-tourism-and-hospitality-management/the-entrepreneurial-organization-of-uber.html.


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