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MKT 100 Introduction To Marketing

tag 0 Download 14 Pages / 3,411 Words tag 15-03-2021
  • Course Code: MKT100
  • University: Nassau Community College
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  • Country: United States



This piece of assessment comprises of two components: Opportunity analysis and  Marketing mix plan; which together contribute to a complete/overall Marketing Plan. For this reason, students are required to complete the Opportunity Analysis first and then following this, they will be required to complete the marketing mix plan.  


The “client” chosen is The Logan Together Project. This is a project aiming to increase the health and wellbeing for 0-8 year olds in the Logan region and potentially Australia wide.

The links are below will provide you with information on the organisation and what they are trying to achieve within specific child age ranges.

For this project, along with Logan Together organisational brand above, you are to market one of the branded mascots within the age ranges shown. The idea is to develop a branded product that can be marketed to the publics associated with that age range. You will select the age range you would like to work with, and use the mascot associated with that age range. The marketing plan for the new branded product needs to be simple, yet engaging, doable and realistic.

AIM: Using the mascots above students are required first required to research and identify an opportunity for the Logan Together project (assessment 2). You will submit your opportunity in your assignment to your tutor for their feedback. This will ensure that the idea you suggest has merit and is capable of being undertaken.

You are then to identify a specific target market (as above) and develop a marketing mix campaign that can be used to market the branded product to the target market chosen.

This is a real world case study requiring you to apply the knowledge you obtain through this course to a wonderful cause. We would like to see you learn from and, importantly add value to your “client” in the context of marketing. For this reason, any of the ideas that you pose for this assessment task, will be relayed back to Logan Together and hopefully they will adopt some of your suggestions for the betterment of this Federal, State, and regional sponsored project.

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Total 14 pages

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